Formula

Formula is based in New Zealand.

Originally established in the mid-1980s, we are an import wholesale distribution business primarily focused on products for the automotive and consumer electronics markets. Since the mid eighties we’ve been amongst the New Zealand leaders when it comes to importing and distributing specialised products and accessories for the engineering and automotive markets. Working closely with major national

distributors and with a nationwide network of regional distributors, we supply high calibre air tools, spray equipment, compressors and auto body repair products to ‘tradies’ and DIY enthusiasts alike. Formula Marketing has also developed and exclusively markets the unique Colorpak aerosol paint for convenient point-of-sale filling throughout New Zealand and Australia.

16/06/2026

NEW: Jupio Tri-Charge Air3

The smart 3-in-1 power solution for photographers, combining a charger, storage case, and power bank in one compact device.

Key Features:
• Charges up to 3 batteries simultaneously via USB-C
• Built-in battery storage keeps your gear organized
• LED indicators show charging and battery status at a glance
• Functions as a USB-C power bank for phones, tablets, and other devices
• Compact, travel-friendly design
• Durable construction for reliable everyday use
• Available for Canon, Nikon, and Sony battery platforms

Available at your local Jupio seller or shop online: www.formula.co.nz

08/06/2026

🚨 NEW ARRIVAL – VIOFO A119M Pro 🚨

Big performance. Compact design.

The all-new VIOFO A119M Pro packs premium features into a discreet, front-only dash cam, delivering stunning true 4K recording with the latest Sony STARVIS 2 sensor for exceptional daytime clarity and outstanding low-light performance.

• True 4K 30FPS Recording
• Sony STARVIS 2 IMX678 Sensor
• HDR Enhanced Vision
• Ultra-Fast Wi-Fi 6 Connectivity
• Built-in GPS Logger
• Voice Control & Notifications
• Advanced Parking Mode Protection
• CPL Filter Included

Whether you're capturing your daily commute or protecting your vehicle while parked, the A119M Pro delivers premium performance without the premium price tag.

Available soon at your local VIOFO dealer or Shop online at www.formula.co.nz

03/06/2026

New NITECORE Power Banks Added to the Range!

We've expanded our lineup with three exciting new lightweight power solutions, and pre-orders are now open!

SUMMIT 10000
Ultra-light carbon fibre construction, 10,000mAh capacity, and built to perform in extreme conditions down to -40°C.

SUMMIT 20000
Need more power? The SUMMIT 20000 packs a huge 20,000mAh capacity into a durable carbon fibre body while still remaining incredibly lightweight.

NB AIR
The perfect minimalist power bank. At just 89g, the NB AIR delivers 5,000mAh of portable power in an ultra-compact, IPX7 waterproof design.

Whether you're hiking, camping, travelling, or just need reliable backup power, there's now a NITECORE power bank to suit every adventure.

Pre-orders are open now!

Available soon at your local NITECORE dealer or available at www.formula.co.nz

25/05/2026

New SMS Sets arriving soon 👀

Featuring the upcoming Mecha Colours range from SMS Paints. Keep an eye out at your local retailer across New Zealand.

SMS Airbrush Paint available at your local SMS dealer or shop online:
www.formula.co.nz

18/05/2026

New introductions from EDS Auto 🔧🔊

Make your next audio install cleaner and easier with these handy new additions.

✔️ EDS AUTO UNIVERSAL KEY REMOVAL TOOL
• Compact clip-together design for easy storage
• Durable stainless steel construction with comfortable grip
• Ideal for compatible Clarion, Sony & Blaupunkt head units

✔️ EDS AUTO SPEAKER BAFFLE KIT 6.5"
• Fits most 6” – 6.6” speakers
• Creates an airtight seal for improved sound quality
• Helps protect speakers from moisture and rain ingress

Available at your local EDS Auto dealer or shop online: www.formula.co.nz

12/05/2026

SAFY 9 From BlackVue Dual Camera Dash Cam with built-in screen — premium protection without the premium price tag.

Featuring True 4K front recording, Full HD rear camera, AI-Powered Night Vision, Sony STARVIS sensor, built-in GPS & Wi-Fi, plus a crisp 3.16” IPS screen for instant playback and easy controls. Designed for crystal-clear footage day or night, with 24/7 parking protection and seamless loop recording for total peace of mind. ()

✔ True 4K UHD Front + FHD Rear
✔ AI Night Vision
✔ Built-in Screen
✔ GPS & Wi-Fi Connectivity
✔ Parking Mode Ready
✔ Compact & Easy to Use

Available now at your local BlackVue Dealer or shop online at Formula NZ

05/05/2026

Meet the Alpine M-Series SPU-690 Coaxial Speakers — powerful, clear sound without the premium price. Built with Alpine’s trickle-down technology, it delivers sharp detail, punchy bass, and easy installation in a sleek design.

Available at you local Alpine dealer or shop online:
www.formula.co.nz

28/04/2026

Feel the low end like never before 🔊🔥
The Vega Series Active Subwoofer from Cerwin-Vega is almost here—bringing serious power, precision, and that signature Vega punch.

Built to hit harder, go deeper, and elevate every system it touches.

Available soon at Formula or your local Cerwin-Vega dealer.

04/04/2026

Happy Easter! Wishing you a blessed Easter from the team at Formula!

08/03/2026

🚀 New Heipi Additions!

Upgrade your setup with our latest additions:
🎥 W58 Tripod – perfect for pro stills and video.
📸 K32 Heavy-Duty Tripod – built for stability in any shoot.
🔘 New Ball Heads – smooth, precise control.
🦖 Sabertooth Clam – a game-changer for creative mounting.
✨ Magic Arms – versatile support to pair with your new gear.

Available at your local Heipi dealer
or www.formula.co.nz

Address

Otara

Website

http://www.formula.co.nz/

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