Rugged Valley

Rugged Valley Rugged Valley is a New Zealand owned and operated company. We empower people to get out there and do it.
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We manufacture heavy duty canvas seat covers for hard working Kiwis, so they can work hard and play hard.

New season. Fresh start. Time to sort the ute. 🌱If your seats have survived winter, they deserve a proper upgrade.
06/09/2026

New season. Fresh start. Time to sort the ute. 🌱

If your seats have survived winter, they deserve a proper upgrade.

ALL PAWS ON DECK | Lambing season doesn't slow down for anyone, but neither do our seat covers. And best of all, you can...
04/09/2026

ALL PAWS ON DECK | Lambing season doesn't slow down for anyone, but neither do our seat covers. And best of all, you can wash that mud straight off at the end of the day. 😎

MADE TO FIT | Every cover that leaves our workshop is measured to fit your exact vehicle. No generic cuts, no guesswork,...
03/09/2026

MADE TO FIT | Every cover that leaves our workshop is measured to fit your exact vehicle. No generic cuts, no guesswork, just a perfect fit every time. Spring orders are coming in! Get yours sorted before the rush.

WHAT YOU SAID | Don't mind us waiting for the day you can give 100 stars on Google reviews. 😎
30/08/2026

WHAT YOU SAID | Don't mind us waiting for the day you can give 100 stars on Google reviews. 😎

GOLDEN HOUR | For a golden girl. We love seeing snaps of your dogs riding sh***un with RV. Send them our way so we can f...
28/08/2026

GOLDEN HOUR | For a golden girl. We love seeing snaps of your dogs riding sh***un with RV. Send them our way so we can feature your pup! 🐾

BUILT DIFFERENT | Our car seat covers are made from the most heavy-duty canvas material, the strongest nylon thread, and...
27/08/2026

BUILT DIFFERENT | Our car seat covers are made from the most heavy-duty canvas material, the strongest nylon thread, and the softest cotton drill. We only use the highest-quality, durable materials to create our robust, rugged car seat covers.

GREY OR BLACK | What are you choosing? Slate grey is great for hiding dirt, mud and grime. Black is better for hiding oi...
23/08/2026

GREY OR BLACK | What are you choosing? Slate grey is great for hiding dirt, mud and grime. Black is better for hiding oil and grease. Choose carefully, because you'll have them for a long time.

TILL THE COWS COME HOME | Is what we say when people ask how our seat covers will last. From the initial tailoring to th...
21/08/2026

TILL THE COWS COME HOME | Is what we say when people ask how our seat covers will last. From the initial tailoring to the final stitch, our 100% Kiwi-made process ensures you're getting a product built to last. So yeah, they'll be around till the cows come home.

WHAT YOU SAID | Love this review, thanks Olivia! Swipe for the dog approval in question 😎
20/08/2026

WHAT YOU SAID | Love this review, thanks Olivia! Swipe for the dog approval in question 😎

16/08/2026

Massive shoutout to for sharing his rig with us. We love seeing our seat covers out being thrashed by you legends!

Address

4 Edwin Feist Place
Masterton
5810

Opening Hours

Monday 7:30am - 5pm
Tuesday 7:30am - 5pm
Wednesday 7:30am - 5pm
Thursday 7:30am - 5pm
Friday 7:30am - 5pm

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