11/06/2026
A board is a board. The real value lies in the finishing.
Many wood processing companies outsource their painting or staining to a contract coating company. And in many cases, that's an excellent choice. It allows you to offer professionally finished products without investing in equipment, personnel, or application expertise.
However, as your business grows, the equation changes.
Not because the contract coater is doing anything wrong, but because your own business has different needs.
Customers expect shorter lead times. Demand for custom colours and finishes increases. Rush orders become more common. And finishing becomes a larger part of the value you deliver to your customers.
At that point, many companies compare only the cost per metre charged by the coater to the investment required for an in-house coating solution.
But that is only part of the calculation.
Other factors often include:
• Transportation to and from the coater.
• Loading and unloading time.
• Waiting for available production slots.
• Damage during transport.
• Reduced flexibility for urgent orders.
• The added value that finishing can generate within your own business.
That does not mean in-house coating is always the right answer.
If you process less than approximately 500 metres per month or only require occasional finishing, a contract coater is often still the best solution.
But when finishing becomes a structural part of your product offering and volumes continue to grow, it becomes worthwhile to look at how much value is being outsourced.
Because companies rarely invest in a coating machine simply to apply paint.
They invest to gain more control over lead times, flexibility, quality, and the added value of their products.
In our latest article, we explore the factors that should be considered when deciding between outsourcing and in-house coating.
Read the full article:
https://trivec.eu/where-do-you-really-make-your-money-the-board-or-the-finish/