14/03/2026
Speed without intent is just noise.
As we stand on the edge of a "New Frontier" with Agentic AI, the business world is preparing to move faster than ever before. But here is the paradox: To survive the speed, you need the stillness of strategy.
For our New Year’s greeting, we collaborated with artisan Michael Hepher of Clawhammer Press to create these cards using wooden type and a 500-year-old letterpress technique. Why use 15th-century tech to talk about 21st-century innovation?
Because the lesson is the same: If you don't set the type correctly, if the intent isn't perfect, the machine just produces errors at scale. Technology should be an amplifier of intent. Whether it’s Generative/Agentic AI or Cloud Infrastructure, we don’t just "move boxes." We architect the intent so your business can handle the velocity of the future.
We see the "move fast and break things" mentality fading as leaders realize the cost of cleaning up the mess.
Where have you seen a return to "slow thinking" or deep craftsmanship lately? Is there a brand, a tool, or a service that stood out to you recently because they refused to rush?
(P.S. We have a handful of these letterpress cards remaining. If you’d like to hold this craftsmanship in your hands, just say "Card" below or DM us, and we’ll mail you one.)
SenTree is an IT firm that builds and maintains Apple networks in Japan. When approached me with the idea to produce a New Years card to send to their client...
