18/06/2026
In a sea of constant noise and distractions, some experiences manage to stay with us — not because we consciously decide to remember them, but because they made us feel something.
In the latest issue of Branders Magazine, Leva’s CEO shares a reflection on this relationship between emotion and memory.
Whether it’s wonder, curiosity or surprise, the human brain is wired to hold onto emotionally charged moments; to go for the glitch in a system of sameness.
“Make something people can feel, and they’ll remember it.”
It’s a simple idea, but one with profound implications for how we design spaces and create experiences.
Thank you to for including Matteo among the contributors to Issue #43 on Brand Psychology.
