Model 5

14/10/2026

24/09/2026

Many vehicles have achieved great commercial success, but only a few cars have changed the course of history forever: the 1970 Range Rover is one of these.

Beyond mere brand prestige or its enduring timeless appeal, the Range Rover’s debut introduced a completely novel concept: a vehicle able of combining genuine off-road capability, high-class comfort, and a level of refinement previously the exclusive domain of luxury sedans.

At the time, the market was divided between rugged utility vehicles and elegant road cars; the Range Rover demonstrated that these two worlds could coexist in a single product. It was a revolutionary vision destined to redefine the future of the automobile.

Technically, it was an engineering masterpiece: a separate ladder-frame chassis, permanent all-wheel drive, an aluminum V8 engine, long-travel suspension, and a design engineered to tackle virtually any terrain without ever sacrificing ride comfort. It was a vehicle capable of conquering the most rugged landscapes while offering a driving experience unmatched by other off-roaders of the era.

Its greatest innovation, however, was cultural: for the first time, luxury was defined not merely by premium materials or brand prestige, but by freedom of movement. The ability to travel with ease across highways, country roads, and challenging off-road trails transformed the very concept of premium mobility.
Its clean, minimal design—driven by functionality rather than fashion—has been recognized as a milestone in industrial design; it was even exhibited at the Louvre Museum, an honor reserved for very few automobiles.

Today, the term "SUV" has entered common parlance and represents one of the most important segments of the global automotive market. And yet, it all began with that vision in 1970.

The Range Rover is universally considered as the vehicle that invented the modern SUV—a pioneering model that profoundly influenced the entire automotive industry, earning itself a place among the greatest icons in automotive history.

10/09/2026

NEW YEAR, NEW CHALLENGES, SAME COMMITMENT.
____

Back from vacation, time for analysis and forecasts for the new year ahead.

As predicted, last year marked an earthquake in the automotive world: Chinese manufacturers not only arrived, but are now, in many cases, leaders in innovation, engineering design and styling itself.

Traditional European manufacturers initially experienced a period of great disorientation, resulting in the cancellation or suspension of several programs and projects. But already in the second half of last year, having rethought their strategies and reorganized and optimized many processes, they resumed work on new platforms, new models, and new technologies capable of responding to the dynamism and excellence that Chinese competition is bringing day after day to every market.

The year that begins these days will therefore likely hinge on this epochal technological challenge: on the one hand, Chinese companies, often lacking a great tradition behind them, yet capable of designing and rapidly bringing to market innovative solutions and increasingly sophisticated technologies, especially in the field of electric and hybrid mobility, but also in software solutions, infotainment, and interior equipment.

On the other hand, traditional manufacturers, especially European ones, with a great technological, engineering, and historical heritage, are forced to catch up, streamlining and simplifying processes and methodologies to keep pace with competitors in terms of innovation speed and costs.

In the middle, a third approach is increasingly gaining ground: platforms, projects, and models co-managed by two or more partners, often one Chinese (most often supplying the software and electric platform) and one European (who most often contributes mechanical, chassis, and design).

Model 5 supports both its long-standing partners and emerging competitors in all these situations: this translates into a constant challenge of adaptation, adjusting its procedures as quickly as possible to the different standards required by new players, but also following and supporting long-standing partners in their transformation and evolution, or finally, engaging with the various stakeholders and acting as a synthesis partner in the case of shared projects.

A series of challenges at once complex and fascinating, carried out every day with competence and passion by an extraordinary team of engineers, technicians, designers, and modelers.

So, all the best with your projects, have a great year Model 5!

- Written by Marco Tonin

20/08/2026