Model 5

Model 5 We give shape to your projects.

Model 5 group, operating as a single integrated structure, is able to offer a comprehensive support throughout the entire design process, from creative concept to the industrialization of the product.

27/05/2026
20/05/2026

Lamborghini Miura 1966: The First Modern Supercar, Dressed Like a Goddess

In 1966, the automotive world suddenly changed. At the Geneva Motor Show, a low, sensual, almost unreal car made appeared: the Lamborghini Miura. It wasn't simply a new Italian sports car: it was the birth of the modern supercar concept.
Its story began almost as an internal act of rebellion.

Ferruccio Lamborghini wanted to build elegant and fast grand tourers, but a group of young engineers — Gian Paolo Dallara, Paolo Stanzani and Bob Wallace — secretly started developing a radical car, inspired by racing prototypes: mid-engine layout, compact chassis and extreme performance. When Ferruccio saw the P400 project, he immediately understood that this madness could become an icon.

The first public appearance actually came at the 1965 Turin Motor Show, where Lamborghini exhibited only the bare chassis of the future Miura. Even without a body, it stunned the audience: the transversely mounted mid-engine V12 was an almost revolutionary solution for a road car at the time. That chassis, presented almost like an engineering sculpture, made it clear that something completely different from any grand tourer of the time was being born.

The technical innovation was astonishing. With around 350 HP and a top speed exceeding 280 km/h, the Miura became one of the fastest production cars in the world.

But it was the design that made it immortal.

Marcello Gandini, the young genius then working at Bertone, gave the Miura a body that seemed sculpted by the wind: it was incredibly low, wide and fluid, with unprecedented proportions for a road car. The famous “eyelashes” around the headlights, the sculpted side air intakes and the sensual lines transformed engineering into pure emotion.

The interior also played a key role in creating its futuristic atmosphere: the high center tunnel, the driver-oriented dashboard, the aircraft-inspired gauges and the bucket seats made the driver feel inside something truly special — almost like a racing car transformed into an elegant masterpiece.

There is even a legendary detail: the Geneva prototype was presented with the hood closed, because the engine had not yet been perfectly fitted into the chassis. Yet one glance was enough for everyone to understand that the future had arrived.

The Miura was not just an extraordinary automobile. It was a turning point.
After it, every supercar would have to be low, dramatic, extreme and capable of creating emotion even before the engine started.

When I was in University, my interior design professor explained to us that touchscreens would never be optimal for car ...
13/05/2026

When I was in University, my interior design professor explained to us that touchscreens would never be optimal for car interiors, because car controls needed to be operated without even looking at them, held firmly, and provide solid tactile feedback. Hence the use of k***s, buttons and sliders, with the reassuring, solid click of the controls in premium German cars setting standards for decades.

Since then, everything has changed: today, the car is no longer just a means of transportation, but a complex digital environment in which infotainment, driver assistance systems, connectivity and entertainment coexist.

Several factors have contributed to this paradigm shift: on the one hand, the entry of IT giants (first Google and Apple, then Huawei, Xiaomi, and other Chinese brands) into the car has brought new in-car services based on fully digital interfaces. On the other hand, the arrival of new generations of digital natives, as well as the raising of new markets determining new global trends: first and foremost the Chinese market, where multimedia is an absolute priority, over vehicle performance itself.

Therefore, in recent years, many manufacturers have focused on increasingly technologically advanced interiors, often dominated by large displays: initially just a large screen in the center console, then additional screens dedicated to driving information, to the front passenger and even to rear passengers, all accompanied by the almost total elimination of physical controls.

This evolution has radically transformed interior design, but at the same time has introduced a new and increasingly debated issue: cognitive overload.

The term identifies a condition in which the brain receives an excessive amount of stimuli, information, and decisions to process simultaneously. In the automotive context, the problem stems primarily from the proliferation of screens, notifications, touch menus, and multifunction interfaces that constantly demand the driver's attention.

While this approach creates a modern and futuristic image, it can also increase cognitive load and potential distractions while driving. Simple actions like adjusting the climate control or selecting driving modes can require multiple digital steps, forcing the driver to divert their attention from the road.

It's not just a question of safety, but also of psychological comfort. A cockpit saturated with visual information, animations, dynamic lighting, and secondary functions can generate mental fatigue, reducing the feeling of control and tranquillity.

For this reason, an emerging trend in some concept cars is rediscovering the value of simplicity, embracing the concept of "human-centered design" based on the real cognitive capabilities of human beings. Ergonomics, careful interface design based on visual hierarchy, the reduction of superfluous elements, and the selective return to physical controls are marking a partial reversal of an increase in complexity that seemed irreversible.

After so many years, I think back to my university professor's words and find them still absolutely relevant: the context has changed completely in the meantime, but at the heart of everything remains the interaction between humans and machines and how the user can control that interaction.

The future of automotive interiors will therefore depend not only on the amount of integrated

technology, but on the ability to make that technology usable, intuitive, and natural. In this context, disciplines such as UX/UI Design are destined to become increasingly central, integrating multidisciplinary skills such as ergonomics, psychology, programming, and design.

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Written and edited by M. Tonin - A. Aru

06/05/2026

MODEL 5 | From concept to product.

29/04/2026

Genesi GT | Track Day

22/04/2026

Conceived under the direction of Pierre-Jules Boulanger, the Citroën 2CV was officially unveiled in 1948, but its origins trace back to 1936 with the TPV (Toute Petite Voiture) project, developed before World War II., the idea was radically simple: to create a minimal and affordable car for rural France, capable of transporting two farmers and goods across rough roads without breaking anything—not even a basket of eggs.

The early prototypes were extremely basic, featuring ultra-lightweight construction, simplified mechanics and experimental solutions such as the use of a single headlight to reduce costs. The outbreak of war in 1939, however, halted development: many prototypes were hidden or destroyed to prevent them from falling into enemy hands, preserving the project for the future.

After World War II, in a country engaged in economic and infrastructural reconstruction, Citroën resumed the project, evolving it into the final 1948 production model. The philosophy was radical: eliminate everything unnecessary and focus entirely on functionality. The result was a car defined by intelligent simplicity.

From a mechanical standpoint, the 2CV featured an air-cooled twin-cylinder engine, chosen for its reliability, ease of maintenance and low fuel consumption. Its most significant innovation, however, was the suspension system: long-travel, interconnected, and extremely soft, designed to absorb uneven terrain and allow the car to “float” over rural roads.

Other elements reinforced this rational design approach: removable seats, a roll-back canvas roof, minimalist interiors, and easily serviceable components. Every detail served a clear purpose, with nothing superfluous.

Often described as “indestructible,” the 2CV truly lived up to the name: robust, tolerant of abuse, and capable of operating in harsh conditions, it was a concrete response to the needs of a country in reconstruction. At the same time, it was extremely economical—not only in purchase price but also in everyday running costs—becoming a truly democratic vehicle.

More than just a car, the 2CV represents a philosophy of design driven by functionality. Born from pre-war intuition and shaped by post-war constraints, it transformed the limitations of its time into strengths, becoming one of the most iconic and revolutionary vehicles in automotive history.

09/04/2026

MODEL 5 ACADEMY | THE POWER OF TRAINING

At Model 5, we have always considered training an essential factor in maintaining excellent quality standards. For this reason, since the company foundation, we have always dedicated the utmost attention to staff training, especially young talents.

Since 2020 this attitude has evolved, giving life to the MODEL 5 TRAINING ACADEMY, a company department under the direction of Daniele Cremona.

In the Academy, we welcome young designers and modelers from the best universities in the sector, thanks to specific agreements with academic institutions.
They are guided in an intense training course, learning to master the most recent tools: the "classic" Alias/ICEM modeling is joined by the use of new powerful tools such as Alias Sub-D/Blender, Catia ISD, up to Grasshopper/Dynamo; for the Visualization area, VRED and Unreal Engine, and for the sketching area, the use of Photoshop and various representation techniques.

This intense and various training course is applied to internal research projects, lead under the supervision of the most experienced professionals of the company, representing in all respects the projects that young professionals will have to face at the end of the training.
What we provide to trainees is a solid methodology and a wide range of tools, which will help them to best express their talent and creative potential.

The last training cycle in the Academy ended at the beginning of 2024... Young professionals full of talent, enthusiasm and desire to grow, who after a few months have already become fully part of the Model 5 Dream Team!

02/04/2026

CIFA ENERGYA - MK28E | Virtual Model

18/03/2026

MODEL 5 | Concept 33

Homage to the 33 Stradale in a new and contemporary key.

Paying homage to a masterpiece like the 33 Stradale means capturing its profound essence, avoiding the easy temptation of copying, and instead carrying out a profound reworking, to translate the stylistic features of the original into a new and contemporary key.

03/02/2026

Wheel-e in Travel...

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