01/06/2026
Three Generations of SHERA: One Clearer Path to the Future.
The journey of SHERA has always been about moving forward. It began with GEN 1, where we revolutionized the industry with asbestos-free fibre cement, providing a safer choice for every home.
We then elevated the standard with GEN 2, focusing on aesthetics and extreme durability. Through colour, through technology, and 6x6 Protex, we created materials that look like real wood while performing even better.
Today, SHERA GEN 3 marks our most significant milestone yet. By optimizing our production processes and material efficiency, we’ve achieved up to a 40% reduction in CO₂ emissions right from the source.
For us, "better" building materials must deliver on four pillars: Design, Quality, Durability, and a Measurable Positive Impact on our planet.