Arge Digital Marketing for Indian Amazon Sellers.

06/07/2020

Understanding google analytics is a very important step in becoming a PRO DIGITAL MARKETER.
Learn how to grow a buisness using Google analytics, but first understand it thoroughly.

06/07/2020

What does SEO actually mean?
What are PAID SEARCH and ORGANIC SEARCH!
What is PPC and CPC?
You will hear a lot about these terms in our courses. So here is what all that means!

26/06/2020

Why digital marketing industry will boom after the corona pandemic is over?

Right now during the pandemic almost all industries are facing a backlash and are in a big loss . After the pandemic almost all the industries will be starting from ground zero because most of the MSME's in India have shut down and even the bigger companies have stopped their operations . After the pandemic is over or when the Corona virus starts decreasing that is the time when all other industries will try and go digital . During this time digital marketing will play a very vital role because not all industries are expert in digital marketing and will hire people who are there in digital marketing industry, hire digital marketing firms and will seek help from them to boom their business, to increase their sales and to let people know about their brand or buisness. Digital marketing is already a very big industry and I think during the next two years it is going to grow 3 times in size particularly in India because after the Corona pandemic everyone would want to digitalise their business because people are trying to come in minimum contact.

How can you benefit from this market gain?

This is the perfect time during the corona pandemic for anyone to start learning digital marketing courses available . Online there are courses and colleges where we can take admission but in colleges fees is approximately around 70 to 80 thousand if you opt for a college . That college must have done a lot of digital marketing itself so that you know the name of that college and that is the reason they have a higher fee structure, or secondary option that we can take is learn from sources which are free but there are certain limitations to free courses because they are not professionals in teaching you and third option that we can take is learning from a paid course which will provide you with certifications and also will help you with getting jobs in the digital marketing companies. You will learn more only after you start working in a digital marketing agency because when you start working you will get more experience and you will learn through experience so what I believe the best thing right now to do is start learning from a paid course anywhere online you can find good courses from India or from outside India. We can start learning this paid courses and then get a job as a fresher in digital marketing agency and then work your way through. Within 6 months you will be an expert in digital marketing and after that with the right number of clients with the right amount of investment and the right time you can expand your own digital marketing agency.

I think starting from today as I mentioned already that in 2 years this market is going to grow 3 times . Many of the companies working offline now will come online as we have known that Reliance jio has made a deal with Facebook where are all the small shops and small and medium business owners will be able to sell their products or services through WhatsApp and people can buy through WhatsApp. If the stores start branding themselves, people would know about these stores and there will be a higher possibility for the stores for people to buy from them. This is the right time for us to approach the small businesses and tell them of the coming industry that is approaching so that they can have an upper hand and can dominate the market.
Like for example in Amazon the people who started sailing 6 years back and have been consistently selling and have used digital marketing and other tactics to grow their sales and increase the reviews and prove their performance they dominate the Amazon market now and if you are going right now and even if you do the same amount of hard work that someone did six years ago, you would still fall short of the success that the person who started 6 years ago is having on Amazon. Same thing is going to be on the WhatsApp if you start early you will be successful. If after 6 years you start targeting all the small businesses, they would already know a digital marketing agency which in very cheap is helping them .
In the end all the businesses are going to be digital no matter if it's very big company or a very small shop ,and I think that in the next five to six years even the cigarette shops and the paan shops will be digitalised and we'll be giving home deliveries. Utilise this time to learn a new skill that is digital marketing which will help you. If you are a college student and you want to make a career in digital marketing or if you are a working professional but you are looking for a career change the choose the industry that is going to grow 3 folds in the next 2 years or if you are a business owner , entrepreneur, or want to be a entrepreneur and you have an idea which you will be executing in the future then if you fall in any of these three categories you should definitely learn digital marketing during this period of Lockdown.
I hope this post was educational for you and even though if you might not choose to learn digital marketing as a skill during this pandemic , make sure you choose at least a skill which is going to benefit you in the next five to six years. There are hundreds of other examples of such skills but I think the easiest to learn is Digital marketing. If you have more time in hand and you have more technical knowledge and you are good in coding as well and have a computer background, you can even opt for learning blockchain technology which is also going to grow at the same speed as which the digital marketing industry is going to.
Best of luck for your future, if you like this post please leave a like and share it with someone who might as well benefit from this. Thank you and comment down below which skills do you think can be as useful as digital marketing and blockchain?

21/06/2020

19/06/2020

What product should you sell on Amazon in India?
Here are a few insights!

17/06/2020

17/06/2020

Increase Your Amazon Sales with High Quality Product Images

What’s THE main goal of every product you list on Amazon? Continuously increase the conversion rate, right? Seems obvious, but too few Sellers are neglecting this crucial listing component: Product Images which results in lackluster sales. A frequently neglected component of optimization? Product Images. You may be losing tons of Amazon shoppers once they’ve landed on your product page since it’s the photos that capture their attention first.

This could be why Amazon places those very important bullet points further down the page. Think about the last time you looked for an item on Amazon. Did you look at all of the images before reading confirming, informative details? Most likely. It’s the first way that shoppers ensure the product matches their expectations. Visuals are processed 60,000 times faster than text.

Images aren’t in lieu of well-written product description by the way, but they certainly play a leading role in purchasing decisions. In a 2015/2016 Shotfarm Product Information Report, results showed that product descriptions and images are critical, with the vast majority of consumers saying they are important (30%) or very important (63%). That’s 93% of those surveyed. In other words, images play a critical role for shoppers.

It makes sense though since your customers can’t physically touch or experience your product first hand. It’s up to your product photos to persuade them. That’s how important product images are: They have the ability to sway a buyer’s purchasing decision. If their experience with your product images is as close to real life as possible, then they are more likely to make a purchase.

1): Product Images – Your Competitive Advantage

Amazon shoppers are inundated with options that fill 20 pages or more of any given product. That’s another imperative reason your images need to be enticing and make your products as appealing as possible so that they capture sale as quickly as possible.

Don’t haphazardly upload shoddy images to your product listing. The difference between uninspired and professional-looking product photos affect your bottom line.

2): Help Potential Customers Understand Your Products Better

Amazon is all about enhancing the consumer’s shopping experience. They know that when a potential customer can understand your product better with images that are clear, detail-rich and attractive, that gives them easy access to the information they want. Visual elements can answer questions without words and make your product memorable. This leads to higher click through rates, more time on your product page and ultimately higher conversion rates.

3): Your Primary Photo

Every product listed on Amazon is required to have one photo. It’s amazing how frequently Sellers upload a single image thinking that’s actually enough.

The primary image of your product is called the Main photo. It is displayed in the products listed from search results. It is also the very first image customers see on your product detail page.

In your primary image of the product, only the product should be seen, and no other accessories or extra things in the background or with the product

4): Add Secondary Images

Pro Amazon Sellers have active slots for 7 product photos including the Main image. Take full advantage of the 6 additional images by showing different sides of a product, the lifestyle (product in use), or details that aren’t visible in the Main image. Make sure these photos are not redundant. These product photos still cannot include logos or watermarks and stay alert to the types of props or accessories utilized. Make sure they do not cause customer confusion.

5): Think Like a Pro…or Hire One


You’ve probably spent quite a bit of money for your private labeled product that you’re proud of selling. Images are certainly not the place to skimp. This is the time where you want everyone to know just how awesome your product is and pictures speak a thousand words. Amazon is needlessly filled with products that have poor photographs. Having pro-level images is one of the easiest ways to divert attention away from all of those unoptimized listings to yours. Get a leg up on competitors. If you feel intimidated or overwhelmed by about producing high quality product and lifestyle images; outsource it to professionals who are already familiar with product photos.

Great pictures lead to more traffic, more conversions, and happier customers (with fewer returns). You can’t afford to neglect product photography; your Amazon business success depends on it.

17/06/2020

Product Photography Tips to Make You Look Like a Pro

For ecommerce businesses, high-quality product photography is a key to sales: 93% of consumers consider visual appearance to be the key deciding factor in a purchasing decision. So let’s dive into some simple product photography tips and techniques that will take you from novice selfie photographer to almost-professional business photographer.

1): USE PROPER LIGHTING

Let’s start with product photography lighting. Without proper light, neither your product nor your background is going to appear how it does to you in person. “A white background without light doesn’t appear white in the photo, it appears grey,” says Tony Northrup in an article for the Digital Photography School.

There are two options for product photography lighting: studio lighting and natural lighting. The product that you’re photographing, the purpose of the photo, and the platform on which you’re advertising it will help you decide which setup to go for. Natural lighting can work really well for product photographs featuring edible items, people, and clothing, and these natural looking photos can work well in social media contexts, like Instagram.

If you’re photographing inside, you will want to set up your product facing a window so that you are gaining all the natural light that comes through. On the other hand, if you are able to photograph your products outside, do it! The best times to do this are early morning and late afternoon when the sun is out, but is not too harsh. Slightly overcast days are also preferable. If you take out your shoe inventory at noon when the sun is beating down, you are going to get a lot of glare in your snaps.

On the other hand, if your product is primarily used indoors (e.g., cookware), features small details (e.g., artwork), or is being sold on Amazon and Google Shopping, then artificial product photography lighting is preferable. Luckily knowing a few basics and building a simple studio setup can help you get over your intimidation of light.

Using artificial product photography lighting may seem intimidating, but it’s necessary for those of you advertising on Amazon and Google Shopping.

2): USE A TRIPOD

Tripods might sound like a nerdy, unnecessary piece of technical equipment, but they make a huge difference in the clarity and quality of your product photography. And they are not necessarily expensive or difficult to use!

Tripods are essentially stands that stabilize your camera from your shaky hand. Using a tripod will ensure a reduction of blur, which is critical if you want your product photographs to look professional and high-quality.

Whether you are using a fancier DSLR or a simple iPhone, there are many tripods on the market in varying price ranges for every type of camera out there. Go on Amazon and get one for your camera. It is 100% worth taking the extra minute to set up a tripod for better looking product photographs.

3): TAKE INSPIRATION FROM BRANDS YOU LOVE

It is always helpful to look to others for inspiration. You likely already have some brands in mind that you love. Take a look at their product photography and ask yourself how a similar shot or technique could work for your products.

For instance, imagine you’re operating a local women’s boutique. Look up your favorite women’s clothing brands on Instagram and reflect on what you love about their product photos.

4): PUT YOUR PRODUCT IN CONTEXT

It’s important that your prospective customers are able to envision themselves using your product. After all, if someone sees photos of your product online and can’t easily picture herself using it, why would she buy it?

Typically, before anyone with limited disposable income buys something, he or she needs to feel confident that the product will improve daily life in some way.

It’s difficult to envision yourself using certain products when they’re removed from context. For example, someone who’s in the market for a couch to furnish his new apartment likely can’t see himself using one that’s advertised simply sitting against a blank background.

Alternatively, he can very easily envision himself using a couch that’s advertised in the context of a home.

15/06/2020

Core Pillars of the A9 Algorithm
Amazon has three equally important ranking factors:

1)Conversion rate – Factors that Amazon has found to have an effect on conversion rates including reviews, image quality and prices. It’s vital for sellers to keep their prices competitive to maintain a good conversion rate.

2)Relevancy – Factors that tell A9 when to consider your product page for a search result. To rank higher, your product needs to be relevant.

3)Customer satisfaction and retention – Factors that aid customer retention including Amazon seller feedback and order defect rate (ODR). Make customers happy and they’ll keep coming back. The more positive seller feedback and good reviews you get, the more likely it is that you’ll win the sale.

15/06/2020

When people come to Amazon they usually have one goal: to purchase a specific product. The only question which remains is: who will they buy it from? If you want the answer to be ‘me’, then you need to understand the basic principles of Amazon’s A9, the algorithm which powers Amazon’s search engine and search results.

The 3, things you need to know to become successful on Amazon are :

1) The inner workings of Amazon’s A9
2) Product listing optimization tactics
3) Paid SEO options