KRAFTPRO- REINVENTED
Kraftpro. The brand that has led the beauty & grooming salon industry in India since 2012. Products that have come to symbolise quality and a level of craftsmanship that was hitherto unknown in the Indian beauty & grooming scape. A brand that has led the resurgence and we would say a reinvestment of faith in the till now dormant talent of the Indian grooming & styling Industry.
And yet the story of Kraftpro is incomplete without a mention of it’s origins. Established in 1986, Vardhaman Enterprises very soon established itself as one of the foremost distributors for a lot of retail brands including Nestle, Colgate, Nivea among others in Bangalore as the country’s retail footprint expanded with the economy being liberalised. And yet it was in the opportunity that the Vardhaman family sensed in the Indian Beauty & Grooming industry that their real fortunes lay. In the year 2012, Kraftpro was established after a thorough market understanding. A brand that promised innovation in design & ergonomics and the prime emphasis on craftsmanship. Kraftpro ventured into the realm of providing high end styling instruments like scissors, advanced grooming brushes and clippers & trimmers. AVard decision that slowly led to Kraftpro firmly establishing itself as one of the country’s most trusted brand in beauty & grooming equipments.
With the mantra of Reinvention at the heart of all its endeavours, Kraftpro is busy in taking long strides in the beauty & grooming sector serving its clientele with quality & innovation. Vardhaman Beauty Professionals Private Limited now owns the brand Kraftpro and is slowly increasing its repertoire of finely crafted products every year.