04/09/2026
STRENGTH HAS NEVER LOOKED LIKE ONE THING.
More women are discovering what being strong means to them.
And the numbers are moving with them.
Data from ŌURA revealed a 160% year-on-year increase in women tagging strength training workouts in June.
But strength is more than a number.
It’s confidence. Capability. Taking up space. Doing something you once thought wasn’t for you, then realising you belong there.
Strength. It’s in us all.