Jonathan Longden Angling First Aid

16/10/2026

❤️ On Restart a Heart Day, we’re asking anglers to think about something beyond their next bite: would you know what to do if someone collapsed on the bank?

Many of the places we fish are remote, with narrow tracks, locked gates and pegs some distance from the nearest road. Calling an ambulance is essential, but knowing how to deliver CPR while help is on its way could make a vital difference.

CAST, CPR & Angling Safety Training, helps anglers develop the practical skills and confidence to respond in a bankside emergency. These eight steps cover an adult who has suddenly collapsed on land:

1️⃣ Check for danger. Make sure you, the casualty and others are safe, paying attention to the water’s edge and unstable banks.

2️⃣ Check for a response. Gently shake their shoulders and ask loudly: “Are you all right?”

3️⃣ Call 999 and request a defibrillator. Use speakerphone. Give the fishery name, peg and access point, and send a helper to fetch an AED and guide the ambulance where possible.

4️⃣ Open the airway. Gently tilt the head back and lift the chin.

5️⃣ Check for normal breathing for no more than 10 seconds. Look for chest movement, listen for breathing and feel for air on your cheek. Gasping is not normal breathing.

6️⃣ If they are unresponsive and not breathing normally, give 30 chest compressions. Press in the centre of the chest, 5–6 cm deep, at 100–120 compressions per minute, allowing the chest to recoil fully.

7️⃣ Give two rescue breaths if you can. Give each breath over about one second, watching the chest rise. If you cannot give breaths, continue chest compressions.

8️⃣ Continue CPR at 30 compressions to two breaths. Swap rescuers about every two minutes with minimal interruption. When the AED arrives, switch it on and follow its prompts. Follow the 999 call handler’s instructions.

🎣 CAST sessions bring these skills into an angling setting, including sharing your location and planning access for emergency services. Contact us about practical training for your club, fishery, tackle shop or team.

📞 07973 334305
📧 [email protected]

Save these steps and share them with your fishing mates. Being prepared could help you save a life.

15/10/2026

Introducing CAST: CPR & Angling Safety Training

Anglers spend countless hours around lakes, rivers and reservoirs, often in locations that can be remote or difficult for the emergency services to access.

If somebody suffers a cardiac arrest on the bank, the people around them may be the only immediate help available.

Through SAM - Successful First Aid Management, I have developed CAST: CPR & Angling Safety Training to give more anglers the skills and confidence to act when it matters.

CAST takes CPR and AED training and puts it into an angling environment, considering the realities of an emergency on a fishery, from recognising cardiac arrest and starting CPR to locating an AED, identifying your exact location and getting emergency services to the casualty.

We can deliver sessions for up to 12 people at a time, making CAST ideal for:

• Fisheries
• Tackle shops
• Angling clubs
• Match groups
• Angling organisations

There are two routes available.

CAST Community provides practical CPR and AED training for groups who simply want the knowledge, skills and confidence to respond to an emergency.

For those wanting formal recognition, we can also deliver the RLSS UK Life Support Award, including assessment and certification for successful candidates.

Having spent most of my working life within the angling industry, and now working with SAM delivering lifesaving training, bringing those two worlds together feels like a natural step.

The aim is simple: get more anglers trained, more confident and better prepared should the worst happen on the bank.

For enquiries or to arrange a CAST session:

[email protected]

07/10/2026

🚨 TODAY’S CHALLENGE: JONATHAN vs SAM 🚨

The torpedo buoys are at the ready, the kit is packed and today the Midlands becomes the battleground.

Two trainers.
Five CPD staff training sessions.
Multiple venues.
One question...

Who will clock up the most training hours before the day is done? 👀

Jonathan and Sam are heading out across the Midlands today delivering five separate CPD sessions between them, keeping leisure teams sharp, confident and ready when it matters.

There may be a little friendly rivalry involved, but the goal is the same at every stop: good training, realistic practice and staff who leave better prepared than when they arrived.

The scoreboard is open.

Jonathan 🆚 Sam

Who are you backing? 😂

06/10/2026

Introducing

CAST: CPR & Angling Safety Training

If somebody suffers a cardiac arrest on the bank, the anglers around them could be their only help in those first crucial minutes.

CAST brings practical CPR and AED training directly to the angling community, with sessions for up to 12 people at a time.

Ideal for fisheries, tackle shops, angling clubs and match groups.

Choose from:

🩷RLSS UK Life Support Award
Formal assessment and recognised certification.

❤️CAST Community
Practical CPR and AED training without the qualification.

Simple skills. More confidence. Better prepared when it matters.

[email protected]

30/09/2026

I’m now able to offer first aid training through Successful First Aid Management for fisheries, angling clubs, tackle shops and others across the trade.

www.facebook.com/samfirstaid.co.uk

Having spent more than 20 years working around anglers, shops and fisheries, it feels like a natural fit to bring that experience together.

So if you run a fishery, club or tackle business and want to make sure your team is properly prepared when something goes wrong, get in touch.

And if you’ve supported Six AM over the years, I’d really appreciate you giving the SAM page a follow and helping us spread the word.

Tag a club, fishery or tackle shop that should see this.

16/07/2026

Angling brands are not struggling to make products visible.

Most new tackle launches now arrive with strong photography, video, sponsored anglers, influencers and retailers all helping to put them in front of the customer.

The problem is that visibility doesn't automatically create confidence, particularly in a sport where habit, familiarity and belief play such a big part in the products anglers choose.

We have all seen anglers try something new, only to return to the hook, line, feeder or bait they have trusted for years when the fishing becomes difficult.

That's not because the newer product is necessarily worse. It is because confidence has been built through repeated use and consistent results, and that is difficult for any brand to replace with a video or social media post.

The same applies at retail level. Brands are not only competing for the angler’s attention, they are competing for the confidence of the retailer, the recommendation across the counter and the floor or wall space that comes with it.

In my latest newsletter, I look at why confidence is one of the most valuable assets in the angling trade, how it influences both anglers and retailers, and why brands that understand the customer relationship will be in a much stronger position to retain them.

The biggest challenge facing angling brands is not visibility. It is confidence. Read the full article below.

The angling trade isn’t short of good products, nor is it struggling to make those products visible. Most established brands now have experienced marketing teams, consultants, sponsored anglers, content creators and influencers working to place new launches in front of the customer, while retailer...

13/07/2026

🎉 GIVEAWAY TIME! HELP US REACH 500 FOLLOWERS! 🎉
We're on a mission to reach 500 followers, and we'd love your help.
To celebrate, we're giving FIVE lucky winners a bundle of SAM merchandise, including:
🛡️ Face Shield Key Ring
🔑 SAM Branded Key Ring
🖊️ SAM Branded Pen
🏷️ SAM Stickers
Supporting a small business doesn't cost a penny, but it can make a huge difference. Every like, follow and share helps us reach more people with life-saving training and advice.
How to enter
✅ Follow the Successful First Aid Management page
❤️ Like this post
💬 Tag a:
• Lifeguard
• First Aider
• Employer
• School
• Leisure Centre
• Business or organisation that could benefit from first aid or lifesaving training
Every tag is another entry, so feel free to tag more than one person.
If you'd like to help us even further, we'd really appreciate you sharing this post with your friends and colleagues.
📅 Competition closes at 11:59pm on Thursday 31st July.
🎁 Five winners will be chosen at random and announced on our page.
Help us reach 500 followers and spread life-saving skills across Yorkshire, the Midlands and beyond.
Good luck! 🤞
📧 [email protected]
📞 07973 334305
🌐 www.samfirstaid.co.uk