07/05/2026
A Golden Year with a purpose đź’™
Our 50th anniversary year has already been filled with moments that remind us what Belgrade is all about.
Across our branches, our teams have been taking on challenges, hosting fundraising events and bringing people together — supported by customers, suppliers, colleagues, friends and family along the way.
It has been incredible to see the effort, generosity and team spirit shown so far. Every donation, every event and every person who has supported us has helped turn our Golden Year into something much bigger than a celebration.
For us, 50 years is not only about looking back at where Belgrade began, or celebrating how far we have come. It is also about recognising the people and relationships that have shaped our journey, and using this milestone to give something back in a meaningful way.
And today, we’re proud to share the next part of our 50th anniversary commitment.
In addition to the fundraising taking place across our branches, Belgrade will also be making a special anniversary-year donation of 5% of net profit to three incredible cancer charities:
Maggie’s
Cancer Research UK
Macmillan Cancer Support
Three charities making a real difference to people affected by cancer through care, support and life-changing research.
Thank you to everyone who has supported our fundraising so far. Together, we’re proud to make our 50th year one that gives back.
