Introduction
Gourley's Welding Fabrications Services was established in 2011 by Damian Gourley. He has been welding for over 30 years and has completed a wide range of welding jobs. He focuses on perfecting each product and ensuring customer satisfaction. Overview of business
Gourley's Welding and Fabrication Services has a clear business objective to produce Mobility Scooter Frames products. Th
ese products have been developed over 5 years with a core focus on addressing the key customer problem and associated opportunities. As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process. Gourley's Welding and Fabrication Services has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the way people can use mobility scooters. This is a critical issue for our selected target market of elderly. Gourley's Welding and Fabrication Services is uniquely positioned to deliver value to elderly. "Gourley's Welding and Fabrication Services creates the framework for mobility scooters to keep people dry and to make leaving your home more enjoyable, dry and warm.." In order to deliver on this value proposition, everything is handmade, from scratch. We are also a family run business that is very passionate about quality. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
