Birmingham Optical - The Optical Company

Birmingham Optical - The Optical Company With 60 years of experience, Birmingham Optical are positioned as a key supplier in the optical indu

Our very own Cara Halton reflects on her recent Surgical Sales and Application Training at Oertli Instrumente AG in Swit...
04/06/2026

Our very own Cara Halton reflects on her recent Surgical Sales and Application Training at Oertli Instrumente AG in Switzerland.

“The wet lab sessions were particularly valuable, offering hands-on experience with Oertli’s EasyPhaco technology and a deeper understanding of its practical benefits during surgery.”

Many thanks to Alessandro Züst, David Oberbichler and Hannes Brandner for sharing their knowledge and helping our team enhance their skills.

What an incredible few days spent with the Oertli Instrumente AG team at their headquarters in Switzerland!We had the op...
02/06/2026

What an incredible few days spent with the Oertli Instrumente AG team at their headquarters in Switzerland!

We had the opportunity to deepen our understanding of the Oertli portfolio, learn directly from the experts, and gain valuable hands-on experience with the equipment.

A big thank you to Alessandro Züst, David Oberbichler and Hannes Brandner for being outstanding trainers, and to the entire team for their hospitality and knowledge-sharing.

We head home inspired, motivated, and fully equipped to help drive the success of the Oertli portfolio.

We are excited to welcome the new S4Optik range of Ophthalmic Furniture to the Birmingham Optical portfolio, and it’s al...
27/05/2026

We are excited to welcome the new S4Optik range of Ophthalmic Furniture to the Birmingham Optical portfolio, and it’s already making a great impression with our engineering team!

From outstanding build quality to precision design, the S4Optik range delivers exactly what you’d expect from a brand renowned for innovation and reliability.

✨Key features include:

- Powerful hydraulic lift system
- Hand-stitched upholstery with customisable chair colours
- 8-inch adjustable headrest
- 300-degree chair rotation

Crafted for comfort, built to last.

If you’d like to learn more, get in touch with the team on 📞 0808 123 2020

We’re heading to RCO Annual Congress 2026​Birmingham Optical is proud to be exhibiting at The Royal College of Ophthalmo...
15/05/2026

We’re heading to RCO Annual Congress 2026
​
Birmingham Optical is proud to be exhibiting at The Royal College of Ophthalmologists (RCOphth) Annual Congress 2026, one of the UK’s leading events for ophthalmology professionals.​

🔹Discover our latest innovations, from Test Room to Surgery​
🔹Meet the team behind Birmingham Optical​
🔹Explore tailored solutions for your practice or department​

Showcasing a selection of leading technologies, including:​

🔹S4 Optik range of examination chairs, precision-engineered solutions that support both user efficiency and exceptional patient care ​
🔹VuPad™ by Sonomed Escalon: an innovation in ultrasound that you can truly see and touch​
🔹The NEW Oertli Instrumente AG OS4 UP surgical platform: powering the next generation of ophthalmic surgery by taking precision, control and efficiency to the next level ​
​
Find us at RCOphth 2026, Stand E20​

Empowering Practices. Enhancing Patient Care. Connecting Your Vision.​

Birmingham Optical is exhibiting at the ICO meeting in Ireland!Our team, Helen Derbyshire, Oliver Trees, and Susan Ruddy...
14/05/2026

Birmingham Optical is exhibiting at the ICO meeting in Ireland!

Our team, Helen Derbyshire, Oliver Trees, and Susan Ruddy, are on hand and ready to welcome you, share insights and demonstrate how we’re supporting clinicians with innovative, practical solutions across ophthalmology and optometry.

At Birmingham Optical, we pride ourselves on delivering end-to-end solutions, from advanced diagnostic and surgical technologies to everyday clinical tools. These are all designed to enhance workflow efficiency and ultimately improve patient outcomes.

This year, we’re showcasing a selection of leading technologies, including:

🔹Oertli OS4 – precision-engineered for outstanding surgical performance
🔹NIDEK CEM-530 – reliable, high-quality endothelial cell analysis
🔹Oculera VF Headset – portable, flexible visual field testing
🔹Occuity PM1 – non-contact pachymetry, reimagined for modern clinics
🔹Volk Viva – cutting-edge, handheld retinal imaging

Whether you're looking to upgrade your diagnostic capabilities, enhance surgical workflows or explore more efficient ways of delivering patient care, our team would love to talk through how we can support your practice.

We were also pleased to welcome Dr. Alexander Silvester Veonet Ireland to the stand, with great discussions around how emerging technologies are shaping the future of eye care.

If you're attending ICO, do come and say hello!

Empowering Practices. Enhancing Patient Care. Connecting Your Vision.

Advancing Neonatal Imaging Excellence at Derriford Hospital!A successful Natus RetCam training session held at Derriford...
14/05/2026

Advancing Neonatal Imaging Excellence at Derriford Hospital!

A successful Natus RetCam training session held at Derriford Hospital last week, delivered in partnership with Miguel A Lind Figueroa from Natus.

This hands-on training provided clinical staff with the opportunity to deepen their expertise in retinal imaging, enhancing both confidence and capability when using RetCam technology.

The session focused on ensuring high-quality imaging and improved patient outcomes, particularly in neonatal and paediatric care.

A big thank you to Miguel for sharing his expertise and to the Derriford team for their engagement and commitment to continuous learning.

Strengthening skills through collaboration is key to delivering exceptional care, and it’s great to see teams investing in the latest technologies and training.

Well done to everyone involved!

Proud to support Harrolds Opticians and Audiologists at their CPD event yesterday.It was fantastic to be part of inspiri...
12/05/2026

Proud to support Harrolds Opticians and Audiologists at their CPD event yesterday.

It was fantastic to be part of inspiring presentations and insightful discussions around how the latest products, instruments, and technology are helping practices deliver outstanding patient outcomes, while building trust and long-term success.

A special thank you to Vishal Ravrani for leading such an informative and engaging day, and to Hamza M***a for delivering an excellent CPD session on the role of OCT in optical practice.

Supporting Clinical Excellence at ICO Ireland 2026 ​​At this year’s Irish College of Ophthalmologists Annual Conference ...
12/05/2026

Supporting Clinical Excellence at ICO Ireland 2026 ​

​At this year’s Irish College of Ophthalmologists Annual Conference in Galway, Birmingham Optical will be presenting a carefully selected range of diagnostic and clinical solutions designed to support the evolving needs of modern ophthalmic practices.​

​Our focus is on delivering equipment that enhances accuracy, efficiency and patient experience, from trusted, established systems to portable and versatile technologies that integrate seamlessly into everyday clinical workflows. ​

​Whether supporting detailed examination, imaging, or streamlined practice set-up, the solutions we are bringing reflect our commitment to quality, reliability and practical innovation.​

​If you are attending, we would be delighted to connect and explore how Birmingham Optical can support your practice.​

Empowering Practices. Enhancing Patient Care. Connecting Your Vision.​

Featuring: Sonomed Escalon VuPadTM, NIDEK HandyRef-K Handheld Refractometer/Kerometer, Volk VIVA Fundus Camera, NIDEK CEM-530 Specular Microscope, OS4 ​

Birmingham Optical is pleased to be attending the Irish College of Ophthalmologists Annual Conference, taking place on 1...
11/05/2026

Birmingham Optical is pleased to be attending the Irish College of Ophthalmologists Annual Conference, taking place on 13–15 May 2026 at the Galmont Hotel, Galway.​

This important event brings together leading ophthalmic professionals from across Ireland, providing an invaluable platform for knowledge sharing, collaboration and innovation within the eye care community.​

We look forward to connecting with eye care professionals, partners and industry colleagues to discuss how we continue to support you with high-quality diagnostic and clinical solutions, dependable supply and responsive service.​

If you are attending, we would welcome the opportunity to meet. Please feel free to reach out and arrange a conversation with our team.​

Empowering Practices. Enhancing Patient Care. Connecting Your Vision.​

Featuring: Sonomed Escalon VuPadTM, NIDEK HandyRef-K Handheld Refractometer/Kerometer, Volk VIVA Fundus Camera, NIDEK CEM-530 Specular Microscope, OS4

Birmingham Optical is pleased to announce the appointment of Helen Derbyshire as Business Unit Head - Ophthalmology, mar...
08/05/2026

Birmingham Optical is pleased to announce the appointment of Helen Derbyshire as Business Unit Head - Ophthalmology, marking an important step in the company’s continued investment in leadership and growth.

Helen joins Birmingham Optical with more than 11 years experience within surgical and medical devices in the ophthalmology sector, bringing extensive commercial expertise and a strong understanding of the UK ophthalmic market.

Her background includes working closely with NHS and private practices, supporting business development and delivering customer‑focused solutions.

In her new role, Helen will be responsible for leading the Ophthalmology Business Unit, supporting the company’s growth strategy and strengthening relationships with customers nationwide.

Commenting on her appointment, Helen said:
“I’m excited to be joining Birmingham Optical, for the opportunity to be part of a business that has the customer at the heart of everything they do.

I look forward to working closely with customers, understanding their needs, delivering new technology and advancements within ophthalmology, and being the trusted partner of choice”

Birmingham Optical continues to build its team as it focuses on delivering high‑quality products, services and support to Eye Care Professionals across the UK.

Address

Gravelly Industrial Park, Unit 4
Birmingham
B248HZ

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+448081232020

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