25/06/2026
84% of people say they want more sustainable beauty. Far fewer actually pick up the refill.
That gap doesn't close in the lab. It closes at the shelf.
was a good reminder of what the industry is now chasing: making refills visible, easy and desirable in-store, not buried on a bottom shelf, not treated as a compromise.
It's a question we love: what does furniture look like when refilling becomes the obvious choice? Here's a refill bar we built around exactly that idea a few years ago, with the fabulous L'Oréal Groupe.
Sustainable retail isn't only what's in the bottle. It's the gesture around it, and the furniture that makes it effortless.
