02/06/2026
For years, the industry has faced the same prediction 👇
“Print is disappearing.”
But reality tells a very different story.
In the middle of rapid transformation, continues to demonstrate remarkable resilience, not by resisting change, but by evolving with it.
One clear example can be seen in the book segment, just one part of a much broader that spans , commercial print, labels and more.
According to Grand View Research, printed books still accounted for 78% of total book market revenue in 2025, despite the continued growth of e-books and audiobooks.
Readers increasingly value the tangible, screen-free experience that physical media provides.
This reflects a broader shift happening across the entire printing industry:
Print is no longer competing against digital.
It is becoming more valuable because of digital overload.
Today, print delivers something digital often cannot:
✅ Tangibility
✅ Trust
✅ Premium quality
✅ Sensory experience
✅ Lasting brand impact
At the same time, the industry itself is transforming technologically.
, workflow integration, smarter solutions and sustainable production methods are enabling printers to become faster, more efficient and more adaptable than ever before.
At , we believe the companies that will lead the next decade are those that combine technological efficiency with the enduring power of physical communication.
Because in a world flooded with digital noise, tangible impressions still matter.