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opti opti – The international trade show for optics & design 🗒 opti 2027 // 29 - 31 JAN 2027
📍 MUNICH.

(3)

Date: Friday – Sunday, 16 – 18 JANUARY 2026

Venue: Fairground Munich (Messegelände München)

Every year at opti, experts and creatives in the optics industry display their newest products. As an international trade show for optics and design, opti represents the whole visual-optical spectrum, from frames to lenses, contact lenses, low vision, shop fittings, IT, marketing and sales, instruments/tools/spectacle elements, accessories as well as technical equipment and professional education.

99 days. Not that we’re counting. 📅👀But since we are: opti 2027 is getting closer.See you in Munich, 29–31 January 2027....
22/10/2026

99 days. Not that we’re counting. 📅👀

But since we are: opti 2027 is getting closer.
See you in Munich, 29–31 January 2027. 💖

Want to know what’s next in eyewear? 👀Ask Selin Olmsted. Or better still: join her.At opti 2027, the eyewear and fashion...
20/10/2026

Want to know what’s next in eyewear? 👀

Ask Selin Olmsted. Or better still: join her.

At opti 2027, the eyewear and fashion trend expert will take you straight to selected labels and their latest collections. Discover the shapes, colours and materials set to make an impact. See what’s coming. And what’s staying.

45 minutes. Selected labels. Plenty of inspiration.
Consider it your shortcut to what’s next.

Places are limited, so book ahead.

👉 Choose your trend tour and book your place. Here: https://www.opti.de/en/trade-show/highlights/guided-tours

16/10/2026

Let's hear it for hearing care! 👂

At opti 2026, Michael Luikenga joined the conversation at opti SPHEARE – sharing his thoughts on what makes this meeting place for the hearing care community special.

Great ideas. New connections. Fresh perspectives.

And plenty more to talk about as we head towards opti 2027.

What would you like to see – or hear – more of in the future of hearing care?

We're all ears. 👀👂

See. Hear. Next.

Hearing care deserves more than a side note.That's why we're giving it its own stage.opti SPHEARE brings together hearin...
14/10/2026

Hearing care deserves more than a side note.

That's why we're giving it its own stage.

opti SPHEARE brings together hearing care professionals, optical businesses, industry experts and fresh ideas. Less theory. More exchange. More business opportunities. More future.

At the EUHA Congress in Hanover? So are we.

Come and find out why hearing care will play a bigger role than ever at opti 2027.

opti on tour ✈️ This week: Hanover!Cathleen Kabashi and Thomas Heyder from the opti team are heading to the EUHA Congres...
12/10/2026

opti on tour ✈️ This week: Hanover!

Cathleen Kabashi and Thomas Heyder from the opti team are heading to the EUHA Congress.

👋 Are you in Hanover, too? Get in touch if you'd like to learn more about opti 2027 and opti SPHEARE! 👓

See you in Hanover. 👓

Your brand is new. Your design stands out. Now make sure the industry sees it.opti NEW SELECTION is the place for emergi...
07/10/2026

Your brand is new. Your design stands out. Now make sure the industry sees it.

opti NEW SELECTION is the place for emerging independent eyewear labels with character, attitude and a distinctive signature.

👉 Want to be part of it? Get in touch now for opti 2027 and find out more here:

https://www.opti.de/en/trade-show/highlights/opti-new-selection

06/10/2026

Your career advisor says: be realistic.
Nastja says: be curious.

Because the future belongs to people who see opportunities where others only see jobs.

👀 Watch her three reasons why a career in optics might be your smartest next step.

See. is where it starts.
Next. is where you take it.

▶️ Watch now.

30/09/2026

💪Strong brands.
💪Strong businesses.
💪Strong opinions.

Luckily, opti ambassador Ilga Künzel has something to say about all three. 😉

Three questions. Three answers. Plenty of inspiration for the future of optical retail.

▶️ Watch now.

See. Hear. Next.

Where next? 👀At SILMO Paris, we met the people, explored the technologies and joined the conversations shaping the futur...
28/09/2026

Where next? 👀
At SILMO Paris, we met the people, explored the technologies and joined the conversations shaping the future of optics and hearing acoustics.

Independent design needs the courage to be different. Lidia Ricco, Exhibition Manager Sales - Design at opti, met Mik Somers from theo eyewear – sometimes quirky, often different and always at the vanguard of eyewear design.

Paris, merci! You gave us a lot to see, hear and think about.

See. Hear. Next.

29–31 January 2027 | Munich



Where next? 👀

As smart eyewear becomes ever more relevant when technology meets a real need. opti PR & Content Manager Bernd Degner took a closer look at the latest developments with Dave McLauchlan from Everysight.

Paris, merci! You gave us a lot to see, hear and think about.

See. Hear. Next.

29–31 January 2027 | Munich



Where next? 👀

Strong industry connections are built through personal encounters. opti Director Cathleen Kabashi met Sabine Siegmund – an optician and hearing acoustics specialist from near Hanover and one of our opti 2026 faces – together with Oliver Peitz from Andy Wolf Eyewear.

Paris, merci! You gave us a lot to see, hear and think about.

See. Hear. Next.

29–31 January 2027 | Munich



Where next? 👀

A forward-looking trade show like opti needs the perspective of the international specialist media. So Bernd exchanged industry views with Simon Jones from UK publication Optician.

Paris, merci! You gave us a lot to see, hear and think about.

See. Hear. Next.

29–31 January 2027 | Munich



Where next? 👀

Listening to the market also means staying close to those who observe and report on it like for instance with Ulrich Badenberg from markt intern.

Paris, merci! You gave us a lot to see, hear and think about.

See. Hear. Next.

29–31 January 2027 | Munich



Where next? 👀
At SILMO, we met the people, explored the technologies and joined the conversations shaping the future of optics and

25/09/2026

See. Hear. Next.? It’s already taking shape. ✨

Future trends. Real opportunities. opti SMART TECH for optics and audiology.

Cathleen Kabashi, Director opti, offers a glimpse of what’s ahead.

See. Hear. Next.
29–31 January 2027 | Munich

Save the date – and discover more via the link in our bio.

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