09/05/2026
opti meets ZVA.
A Networking Day, two stops in the Rhineland — and a letter that took the scenic route.
Cathleen Kabashi, Director opti, and Bernd Degner, opti Press officer, visited the Zentralverband der Augenoptiker und Optometristen for two appointments to see decision makers in persn, listen and discuss, what will be next: See. Hear. Next. opti 2027
📍 Stop 1: Düsseldorf
A productive "See. Hear. Next." with Dr. Jan Wetzel, Managing Director of ZVA, on topics currently shaping the market.
📍 Stop 2: Cologne
Another "See. Hear. Next." with Kai Jaeger, the new President of ZVA — and already a familiar face at opti.
✉️ Also along for the ride: a letter of congratulations that had apparently preferred the long way around. All the more meaningful to deliver it in person. 🤝
Great conversations.
Strong connections.
Another step toward opti 2027.
See. Hear. Next.
pic 1. Munich - Cathleen boarding the plane to Düsseldorf. Airline selection via colour match with the new opti campaign
pic 2: Düsseldorf - Jan, Cathleen & Bernd (from right to left)
pic 3: Cologne - Kai & Cathleen & the ominous congratulation letter now hand delivered after its long odyssee
