JLX Sport

JLX Sport Luxus im Bereich Outdoor- und Sportartikel (Vertrieb und eigene Produkte). Lifestyle- und Outdoor-Fokus. Corporate Social Responsibility ⚡️ Loomis, Van Staal.

Unternehmensvision
Über Uns

Gegründet am 15. Juni 2024 in Düsseldorf, ist JLX Sport ein dynamisches Team von engagierten Fachleuten. Unsere Mission ist es, die besten Luxusprodukte für Outdoor- und Sportartikel anzubieten, mit einem Bekenntnis zu Innovation und Exzellenz. Wir kommunizieren stolz auf Deutsch, Englisch und Französisch, um unseren vielfältigen Kundenstamm zu bedienen. Wir betreiben

derzeit fünf Lagerhäuser in Düsseldorf und haben ein Büro in der Stadt. In den nächsten drei Jahren planen wir, unsere Aktivitäten nach Paris auszudehnen, um unsere Marktpräsenz zu erhöhen und neue Geschäftsmöglichkeiten zu erschließen. Diese Expansion wird es uns ermöglichen, näher an unseren Kunden zu sein und unseren Service zu verbessern. Hintergrund
Die Reise von JLX Sport ist tief verwurzelt in einem Engagement für soziale Themen, insbesondere Geschlechtergerechtigkeit. Nach dem Fokus meines Vaters auf Vermächtnis und Advocacy in diesen Bereichen habe ich im Juli 2023 die Initiative ergriffen, um Grenzen zu überschreiten, und bin unabhängig geworden, um diese Kampagne fortzusetzen. Dieses Vorhaben führte mich zur Zusammenarbeit mit JLX Sport, JLX Supplements, dem Unternehmen meiner Partnerin in Paris und verschiedenen familiengeführten Restaurants in Kroatien. Unser Angebot​
Derzeit spezialisieren wir uns auf Luxusmarken in verschiedenen Sportarten und planen, 2025 in Fitnessartikel zu expandieren. Unsere kuratierte Auswahl umfasst:

JLX Sport
Tennis: Babolat, Wilson, Head, Yonex. Swimming and Scuba Diving: Arena, Mares, Speedo, Akona, Aqualung, Channel Islands, Atomic Aquatics, Bare, Fourth Element, Garmin, Henderson, Oceanic. Outdoor and Hiking: Jack Wolfskin, Merrell, Patagonia, Salomon, Mammut, New Balance, Quicksilver. Golf: Puma Golf, Callaway Golf, TaylorMade. Surfing: Lost Surfboards, Louis Vuitton, North Charge, Rip Curl. Snowboarding and Skiing: Nitro Snowboards, Salomon Snowboards, Burton Snowboards, K2, Mammut, The North Face, Volcom. Figure Skating: Riedell, Edea, Jackson Ultima, Graf, K2 Skates. Hiking bicycles: Corratec, Decathlon Rockrider, Lapierre, Cube, Haibike, Trek. Kayaking: Perception, Wilderness Systems, Old Town Canoe, Dagger, Jackson Kayak, Hurricane Kayaks, NRS (National River Supply), Venture Kayaks, Hobie. Sport Watches: Casio, Suunto, Garmin, Apple, Samsung, Xiaomi, Fitbit, Amazfit, Polar. Football: Adidas, Puma, Nike. Basketball: Jordan Brand, Under Armour, New Balance. Volleyball: Mizuno, Asics, Adidas, Wilson. Handball: Hummel, Kempa, Mikasa, Adidas, Asics. Fishing Equipment: Sage, Orvis, G. Navigation Tools: Garmin, Suunto. Camping and Hiking Essentials: Hilleberg, Big Agnes, MSR (Mountain Safety Research), Arc'teryx, Osprey, Western Mountaineering, Snow Peak, Jetboil, Helinox. Climbing and Mountaineering Equipment: Edelrid, Beal, Black Diamond, La Sportiva, Grivel, CAMP. JLX Supplements
Unsere besten Fitness-Supplement-Marken
Optimum Nutrition
BSN
MusclePharm
Cellucor
Dymatize
Quest Nutrition
MyProtein
EAS
Garden of Life
JNX Sports

03/06/2026

On June 1, 2026, JLX Sport officially expanded into the United Kingdom and Croatia, marking an important milestone in our international growth journey. Over the past two years, the company has generated €1,830,000 in revenue, reflecting steady progress and strong market acceptance.

While our presence in Germany and France has continued to grow, expansion in these markets has required a measured and strategic approach, particularly in increasing the number of gyms and nightclub partnerships. In contrast, our entry into the UK and Croatian markets progressed rapidly. By initiating legal accountability within societal structures and encouraging responsible business standards, companies embraced stronger Corporate Social Responsibility (CSR) practices. This alignment created a supportive environment that allowed JLX Sport to enter both markets efficiently.

We anticipate a strong start, with projected first-month revenues of £1,100,000 in the United Kingdom and €180,000 in Croatia.

In addition, JLX Social Media Integrity Circle has launched in Suadiye, Kadıköy, further strengthening our brand presence and community engagement. Our social media agency publishes three to six posts per week, focusing on increasing follower growth and improving engagement rates across all platforms. Our content strategy highlights product-focused visuals, outdoor and lifestyle themes, and community-based storytelling to build meaningful connections with our audience.

From a strategic perspective, JLX Sport Germany currently targets Germany, Australia, Singapore, New Zealand, the Netherlands, Spain, Uruguay, and Chile in its marketing campaigns. JLX Sport France focuses on France, Italy, and Switzerland for the time being, with additional locations to be determined in the future.

At present, JLX Sport operates through an offline sales system in Germany, France, the United Kingdom, and Croatia.

Thank you for choosing JLX Sport and for your continued trust and support ☺️

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31/05/2026

On June 1, 2026, JLX Sport will open its sales offices in the United Kingdom and Croatia. We are targeting £1,100,000 in the United Kingdom and €150,000 in Croatia during the first month.

In Germany and France, Founder and Owner Lena Marija Velrey signed agreements with corporate lawyers in November 2023 and began enforcing anti-discrimination policies in the catering industry, gyms, nightlife venues, video editing/graphic design agencies, and modeling agencies. The JLX Business chain has won approximately 16 legal cases in Germany and France.

With our expansion into the UK and Croatia, we aim to achieve strong revenue performance from the very first month. Anti-discrimination initiatives in nightclubs and gyms have been successfully implemented. JLX Sport has secured agreements with a total of 203 nightclubs and 337 gyms across England and Scotland, as well as 198 nightclubs and 204 gyms in Croatia.

In nightclubs, we utilize physical advertising placements, while gyms operate through direct sales systems.

JLX Sport has also signed agreements with Arsenal FC, the British Armed Forces, and motorcycle influencers in the UK. Ongoing negotiations are taking place with gaming influencers in the UK, as well as with Celtic FC in Scotland.

In Croatia, JLX Sport is currently in negotiations with Dinamo Zagreb. Agreements have already been signed with motorcycling and gaming influencers, as well as the Croatian Armed Forces.

JLX Sport maintains strong Corporate Social Responsibility (CSR) policies, which have been adopted across the entire JLX Business chain. As a result, our CSR standards also positively influence the nightlife and gym sectors with which we collaborate, ensuring responsible and ethical business practices.

Thank you for choosing JLX Sport! ☺️

(England)
(Scotland)
(Croatia)

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28/05/2026

The Golden Payoff: Twilight at Marion’s Lookout

You felt the burn on the way up. Every step over granite and scree was a test of willpower. But this? This is exactly why you climb. Welcome to the summit’s ultimate reward: the view from Marion’s Lookout at golden hour.

As the day fades, the Tasmanian wilderness puts on a masterclass in color. Watch as the jagged, ancient spires of Cradle Mountain catch the final, fiery rays of the sun, glowing against a sky painted in soft pinks, deep purples, and vibrant oranges. Far below, Dove Lake rests in absolute stillness, a deep sapphire mirror reflecting the quiet transition from day to night.

Up here, the wind settles, the mind quiets, and time just seems to stop. It’s a moment of pure, elevated perspective where the grit of the ascent fades away, replaced entirely by the awe of the alpine twilight. Soak it in. Breathe the crisp air. You’ve earned this view.

🌅🏔️✨



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26/05/2026

Less Noise, More Nature: The Alpine Reset

Trade the sirens, the screens, and the endless notifications for the sound of absolute silence. Sometimes the greatest adventure isn’t about pushing your physical limits; it’s about pausing long enough to simply catch your breath. Welcome to the still heart of the Tasmanian wilderness.

Look at that glass. When the wind dies down and Dove Lake perfectly mirrors the snow-dusted peaks of Cradle Mountain, it’s nature’s ultimate reset button. There are no deadlines out here, no traffic—just the crisp, freezing alpine air filling your lungs. That deep breath you just heard? That’s exactly what it feels like to stand on this shoreline.

For every grueling climb and adrenaline-fueled summit, there must be a moment of quiet reflection. This is where we recharge. This is where the mind clears before the next big push.

Take a breath. Step away from the noise. Let the wild restore you.

🏔️🌲❄️



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26/05/2026

On April 28, 2026, JLX Social Media Integrity Circle was launched in Suadiye, Kadıköy. The social media agency JLX Sosyal Medya Bütünlük Dairesi will work collaboratively with our translation and communication company JLX Çeviri ve İletișim and the marketing departments of JLX Business chains to increase engagement rates and attract new followers.

The Düsseldorf headquarters focuses on corporate social responsibility, and every JLX business receives direction from Düsseldorf headquarters. So far, our marketing department has created lifestyle- and gender-related content.

On March 28, 2026, Lena Marija Velrey met with our social media agency in Suadiye, Kadıköy. The Social Media Agency recommended focusing less on gender-related topics and placing more emphasis on outdoor and performance lifestyle content.

On February 16, 2026, we launched a new reel. The reel brought us 80 Australian and 22 New Zealand followers who are interested in outdoor and lifestyle content. Currently, we are gradually posting loyalty content for our new followers from Australia, New Zealand, and Singapore. We were also followed by outdoor and lifestyle enthusiasts from Singapore due to Co-Founder Juliette Duplessis’s role as a coach at the 2025 French National Swimming Championship.

We will gradually expand our outdoor focus to Germany, Finland, Spain, and the Netherlands.

Thank you for choosing JLX Sport! We would like to share the beautiful destinations you can explore from Germany!

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26/05/2026

Conquering the Highlands: Grit, Granite, and Glacial Lakes

Leave the city in the rearview. When you push into the Tasmanian wilderness, the air bites, the altitude climbs, and your instincts take over. This isn’t just a scenic getaway; it’s a proving ground. Welcome to the alpine wild, where the only clock you watch is the sun dipping behind the peaks.

This is for the trailblazers. The ones who trade pavement for scree and comfort for the burn of a 311m elevation gain. We’re talking about Marion's Lookout. It’s 3.1 kilometers of pure, unadulterated Tasmanian grit. You wake up to the freezing alpine silence, down a black coffee from your thermos, and hit the trail before the mist even thinks about lifting.

But the highlands aren't just about the punishing climbs; they're about experiencing the raw, unfiltered wild. Trek the jagged edges of Dove Lake, where ancient stone drops into ink-black glacial water. Hit a rogue patch of mountain snow? Slide down it. Earn your rest on a granite ridge and watch the fading light set the valley on fire.

Out here, life is raw and real. It’s the adrenaline of reaching the summit, the bite of the alpine wind, and the absolute freedom of a day spent entirely off the grid. Gear up, lace your boots tight, and set your sights high. The mountain is calling.

⛰️🥾🌲



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25/05/2026

The Rhythm of Yamba: Where the Road Meets the Tide

There’s a specific kind of magic that happens when you cross into the Northern Rivers. The air gets a little heavier with salt, the rush of the highway fades into the background, and your shoulders instinctively drop an inch. Welcome to Yamba—a sun-drenched sanctuary where the Australian coastal dream is still very much alive, and the only schedule that matters is dictated by the tides.

For those who live for the outdoors, Yamba isn’t just a pin on a map; it’s a lifestyle. It’s the kind of place where the main street rolls effortlessly down toward the Pacific, inviting you to trade your shoes for bare feet and your worries for a surfboard. Here, mornings begin before the sun breaks the horizon. You wake to the muffled roar of the ocean, grab a locally roasted coffee, and check the swell at Angourie Point—a legendary right-hand break that has been calling wave-chasers for generations.

But you don’t have to be a surfer to fall into Yamba’s rhythm. The rugged coastline is an open invitation to explore. Spend your days hiking the coastal heaths of Yuraygir National Park, where the bush meets the sea in a dramatic collision of green and blue. Dive into the deep, emerald waters of the Angourie Blue Pools to wash off the dust of the trail, or cast a line into the mighty Clarence River as the afternoon light turns the water to liquid gold.

Life here is intentionally slow. It’s about lingering over a post-swim brunch, feeling the sun bake the salt into your skin, and watching the afternoon sea breeze roll in. It’s a reminder that the best things in life aren’t things at all—they are moments. The thrill of a perfect wave, the quiet awe of a coastal sunrise, and the simple joy of a day spent entirely outdoors.

Whether you’re chasing the next great adventure or simply looking for a place to disconnect and breathe, Yamba delivers. Pack the boards, load up the van, and point your compass toward the coast. The water is waiting.

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17/05/2026

The incredible support from our community across Australia, Singapore, New Zealand, and the world continues to inspire us — and today, we find ourselves in a place of pure magic. Here in Western Australia’s spectacular Margaret River Region, nature puts on a show of dramatic coastlines and ancient woodlands. As the Indian Ocean crashes against the granite formations of Canal Rocks and the salt air fills your lungs, you can't help but wonder: Is this a dream?

No — this is reality. This is the ultimate coastal playground, where the majestic, pale-barked giants of Boranup Forest stretch upward and the crystal-clear waters of Hamelin Bay lap against pristine shores. Whether you're venturing into the mirrored underworld of Lake Cave or strolling the historic timber expanse of Busselton Jetty, the sheer scale of this region leaves you breathless. Every moment spent exploring these wild edges feels like stepping into a vibrant painting, sculpted by the relentless forces of wind and tide.

As the soundtrack swells, it perfectly echoes the thrill of standing on the brink of such untamed beauty. Watching the sun dip below the horizon, casting fiery hues over Sugarloaf Rock, or finding absolute tranquility in the turquoise shallows of Castle Bay, time simply melts away. This isn't just a place to visit — it’s a powerful reminder that true adventure must be experienced with your entire soul, from deep subterranean wonders to sun-drenched coastal paths.

Wake with the sun. Seek the horizon. Live the dream. Armed with the right mindset and premium gear from JLX Sport, every expedition — whether you're navigating the rugged WA coastline, Germany, Singapore, or New Zealand — transforms into an unforgettable epic. 🌊✨

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08/05/2026

We’ve been blown away by the love from our community in Australia, Singapore, New Zealand, and beyond — and today, we’re standing where dreams meet reality. High above the ancient sandstone cliffs of Kings Canyon in Australia’s Northern Territory, the view stretches endlessly across the Red Centre. As the wind moves across the canyon rim and the sun lights up the rugged landscape, there’s only one thought that comes to mind: Am I dreaming?

No — this is real. This is Kings Canyon in Watarrka National Park, where towering cliffs rise over 100 meters and the earth glows in deep shades of red and gold. From up here, the vastness of the Outback humbles you. Every step along the Rim Walk feels like walking through a living masterpiece shaped by millions of years of nature’s power.

As the audio says, “No, I am living in my dream.” And that’s exactly what it feels like standing on the edge of something so wild and beautiful. Sunrise paints the canyon walls in golden tones, and for a moment, time stands still. It’s not just a destination — it’s a reminder that adventure is meant to be felt with your whole heart.

Rise early. Chase the view. Live your dream. With the right mindset and the right gear from JLX Sport, every journey — whether in the Australian Outback, Germany, Singapore, or New Zealand — becomes a story worth telling. 🌅🏜️

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Königstraße 10
Düsseldorf
40212

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Montag 09:00 - 17:00
Dienstag 09:00 - 17:00
Mittwoch 09:00 - 17:00
Donnerstag 09:00 - 17:00
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Samstag 09:00 - 17:00

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