Superiorhats

Superiorhats High quality handmade felt and straw hats | sombreros personalizados de alta calidad hechos a mano

03/09/2026

This crown hasn’t taken its shape yet. That’s the point.
Before a hat earns its crease, its lift, its attitude, it starts as something much simpler: an open crown, straight off the block. No shortcuts here. Adriana wove this one by hand in Sandoná. Jhon blocked it in our workshop, then let it sit. Three full days of drying before the straw is ready to be shaped at all.
We’re not in a hurry. A hat this thin, meant to hold a brim this wide, only gets there with patience, not speed. This is the first stage of our Gus hat in toquilla straw, part of the Temple collection we’ve been building for years.
— Andrés and team
Superior Hats. For hat lovers.
Antes de que un sombrero tenga forma, tiene paciencia. Este empieza como una copa abierta, tejida a mano por Adriana en Sandoná. Jhon lo blockea en el taller y lo deja secar tres días completos antes de poder tocarlo de nuevo. Nada se apura. Así empieza nuestro Gus en paja toquilla, parte de la colección Temple.
— Andrés y todo el taller

Flâneur: the art of walking a city as if it were made for you.      Some hats you put on carefully, almost like asking p...
27/08/2026

Flâneur: the art of walking a city as if it were made for you.


Some hats you put on carefully, almost like asking permission.
And some hats are just already part of how you were going to show up today.

This one’s the second kind.
Pale blue — almost fog. A wide brim that frames instead of hides. A crown with enough structure to hold its own line, because the hat should finish you, not wear you.
Adjust it with one hand. Walk any street. And instead of stealing the look, it completes it.

The Flaner. Felt hat handcrafted entirely in our workshop in Pasto, Nariño, using the finest materials we can source in the world.
Explore it at superiorhats.com

The crown of this hat took us seven years to get right. Three versions, refined by hand, until the lines got cleaner and...
19/08/2026

The crown of this hat took us seven years to get right. Three versions, refined by hand, until the lines got cleaner and the shape got easier to wear. This is the third.
A classic Panama hat, hand-woven in Sandoná, Colombia, in ivory instead of the usual bleached white, with a blue band standing in for the traditional black. Small changes. Different character entirely.
We have nothing against the traditional version. We just believe a hat can say something without saying anything at all.
Behind every one of these is Yurani, Lucía, and Adriana in Sandoná, weaving the straw fiber by fiber, no shortcuts. Our workshop in Pasto is part atelier, part laboratory, where we test, fail, adjust, and try again.
Built for long days in the sun, made to actually protect the skin it shades. But more than that, it’s a piece with a season of its own: difficult to make, made slowly, made with soul.
We make these by hand because a hat without soul is just a copy of a thousand others.

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Esta corona nos tomó siete años perfeccionar. Tres versiones, pulidas a mano, hasta que las líneas quedaron más claras y la forma más fácil de llevar. Esta es la tercera.
Un sombrero clásico de paja toquilla, tejido a mano en Sandoná, Colombia, en color marfil en lugar del blanco tradicional, con una cinta azul en vez de la negra de siempre. Cambios pequeños. Un carácter completamente distinto.
No tenemos nada en contra de la versión tradicional. Simplemente creemos que un sombrero puede decir algo sin decir nada.
Detrás de cada uno está Yurani, Lucía y Adriana en Sandoná, tejiendo la paja fibra por fibra, sin atajos. Nuestro taller en Pasto es taller y laboratorio a la vez, donde probamos, fallamos, ajustamos y volvemos a intentar.
Hecho para días largos de sol, pensado para proteger de verdad la piel que cubre. Pero, sobre todo, es una pieza temporal en el sentido más noble: difícil de hacer, hecha con calma, hecha con alma.
Hacemos esto a mano porque un sombrero sin alma es solo una copia de miles.

11/08/2026

Yes, we’ve set fire to a hat before. On purpose.
Fire has a real place in hatmaking. We use it to singe the loose hair off the surface of dark felts, felt is naturally fire-resistant, some grades are even used as fire insulation. So we get why it looks impressive.
But dousing a hat in gasoline and setting it ablaze for the camera isn’t that. It’s raw heat on a natural fiber, and natural fiber dehydrates, cracks, and dies. That hat just lost years of its life for fifteen seconds of attention.
Also: it smells terrible. Nobody puts that part in the video.
If you want a hat that looks lived-in, wear it. That’s the only trick that actually works.
Andrés y todo el taller
Superior Hats. For hat lovers.


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Sí, nosotros también le hemos prendido fuego a un sombrero a propósito.
El fuego tiene un lugar real en la sombrerería. Lo usamos para quemar el pelo suelto sobre la superficie de fieltros oscuros, el fieltro es naturalmente hidrófugo y hasta se usa como aislante de fuego en algunos grados. Por eso entendemos por qué se ve tan espectacular.
Pero echarle gasolina a un sombrero y prenderlo para la cámara no es lo mismo. Es calor exagerado sobre una fibra natural, y esa fibra se deshidrata, se rompe y muere. Ese sombrero acaba de perder años de vida útil por quince segundos de atención.
Además: huele espantoso. Eso nadie lo pone en el video.
Si quieres un sombrero que se vea vivido, úsalo. Ese es el único truco que sí funciona.
Andrés y todo el taller
Superior Hats. For hat lovers.

30/07/2026

Not pressed. Shaped by hand.
The last part always takes the longest.
Jhon sets the ribbon by hand, stitch by stitch, needle and thread over a cotton-rayon ribbon from our own collection, over fifteen years old now since the factory that made it closed. Brown, with a shine that only comes from that particular mix of fibers.
Then the brim. No hydraulic press, no shortcuts, just hands, heat, and years of knowing exactly how much pressure a piece of straw can take before it breaks.
This is our own shape. Not the teardrop fedora everyone knows. Sharper lines, a silhouette we’ve been refining for years. We call it the Fedora Galeras, one of our classic styles.
Some things can’t be rushed into existence. They have to be earned, one hat at a time.
Andrés, con Jhon y todo el taller
Superior Hats. For hat lovers

28/07/2026

There is a line most people never notice. We spend years learning to get it right.
Before the sweatband goes in, we mark and break the brim exactly where it needs to go. Get that line wrong and the sweatband never sits quite where it should, the inside never looks finished, and the hat never quite feels like yours.
We work felt and straw with the same hands, the same care. Straw is just where we specialize, it asks for more precision, more patience, and this line is where that shows.
Small mark. Whole hat changes because of it.
— Andrés

There is no machine in this carousel.Steam, my hands, and time. That’s the whole setup for handshaping. The felt softens...
22/07/2026

There is no machine in this carousel.

Steam, my hands, and time. That’s the whole setup for handshaping. The felt softens, you press the crown, and what comes out is not a style from a catalog. It’s a decision made in the moment, for one head, once.

I still slow down at this step. The felt remembers everything you do to it.

That’s why we shape by hand. A hat can hold what you are, what you know, what you imagine. But only if someone gives it form with intention.

Machines make hats. Hands make yours.

Want a crease that only exists on your hat? Start your custom at superiorhats.com

— Andrés

02/07/2026

From the weave to the last detail in the workshop — most of this is done by hand.
No shortcuts. No delegating the parts that matter. We follow the toquilla straw through every step: the weaving, the steaming, the blocking, the trimming, the finish. One workshop, southern Colombia, working the way we always have.
The Fedora Galeras is our reading of this silhouette. Not a copy of anything. Just what happens when you do it slow, on purpose, and call it yours.

This is our true classic. The one we haven’t changed since we started making hats.Trends moved through the workshop over...
19/06/2026

This is our true classic. The one we haven’t changed since we started making hats.
Trends moved through the workshop over the years: wider brims, lower crowns, whatever the season asked for. This one never did. It’s the shape our clients have come back to and trusted, year after year.
Charcoal felt, almost black. Crown just over ten centimeters, a touch higher in front. The brim is upturned, shaped on the Open Road block, snap-brimmed by hand. Slowly, with care. We don’t take shortcuts here, every step is done in order, the way it’s always been done.
The felt is 100% beaver, from one of seven felting houses left in the world still working this way. The ribbon is grosgrain, cotton and rayon, sewn in by hand. No glue, no silicone. The green is hard to photograph, somewhere between moss and earth. You’ll see it properly once it’s on.
A hat like this doesn’t go out of style. It’s built to be worn for a lifetime, and passed on after.
Andrés

11/06/2026

Wood, steam, hands. That’s how a brim takes shape.
The wooden fl**ge holds the curve, the steam softens the felt, the hands do the rest. Every line on a finished Superior brim was shaped this way — slowly, with patience, by people who care about what they make.
A 100% beaver dress hat lives for decades when the brim is set right. That’s why this part takes time.
— Andrés
The making of a charcoal dress fedora — Part 3/3 · The brim
See the collection at the link in bio.

Dirección

Castillos Del Norte MZ C-C 8
Pasto
110221

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