24/09/2026
Should You Still Open a Smart Lock Store If Most Stores Lose Money?
Friends, the answer is yes — you still need a store. But the business logic behind opening a store may be very different from before.
Without a physical store, there is no proper place to receive customers. Even today, many consumers still prefer to visit a store before making a decision. Seeing that you have a physical location makes them feel more confident. This can be understood as a transition period in the consumer market. A store may not create enough buying desire on its own, but without a store, customers often do not feel secure enough to buy.
In other words: a store may not close the deal directly, but it still serves as an important transaction carrier.
So, based on this reality, here is our suggestion. If shopping mall rent in your country is significantly higher than street store rent, we recommend choosing a street store instead. Ideally, the store should be located at a four-way intersection with several parking spaces.
This kind of street store offers enough visibility. When customers want to see the product in person, they can park more easily. They are also not limited by mall opening hours. In addition, street stores are often larger, which gives you more flexibility. For example, you can build a small loft and use the upper floor as a mini warehouse, so that customer orders can be prepared and delivered more quickly.
However, there is still a problem: simply opening a street store is not enough to create strong buying desire.
Having a store is like having a good “face” — it gives customers confidence. But you also need the “substance.” In today’s business environment, that substance is social media.
Social media has become extremely important for business. No matter what industry you are in, you can no longer ignore it. With social media support and a well-chosen store, conversion can be greatly improved.
This also means that relying only on a physical store is no longer enough. Even if your store is currently profitable, it may still be relying on previously accumulated customers and referrals. That is not a long-term solution. You need a store, but you also need to actively embrace social media.
Since social media is so important, we will focus more on sharing practical social media operation methods, video shooting skills, and content strategies in our next posts.
Next: Social Media Operation