World Federation of the Sporting Goods Industry

World Federation of the Sporting Goods Industry As part of our mission we facilitate legally permissible communication and cooperation to enhance competitiveness and innovation.

The World Federation of the Sporting Goods Industry (WFSGI) is the world authoritative body for the sports industry officially recognized by the International Olympic Committee (IOC) as the industry representative within the Olympic Family. The WFSGI is the world authoritative body for the sports industry officially recognized by the International Olympic Committee (IOC) as the industry representa

tive within the Olympic Family. The WFSGI is an independent association with no objective of economic character for its own gain and formed by sports and sports-inspired leisure brands, manufacturers, suppliers, retailers, national/regional federations, industry and trade associations and all sporting goods industry related businesses. Our purpose is to represent and inspire the industry, to invest in innovation, promote physical activity, support free trade and do business in an ethical and sustainable way. We seek to positively influence the way our products are manufactured, with a focus on people involved in the manufacturing and the environment. Our members are steering the direction of the industry. The future of the sporting goods industry begins with the professional networks that we support.www.wfsgi.org / Follow us

The WFSGI and 17 member brands were honoured to be welcomed by the IOC to the Olympic Club in Paris last Thursday to end...
14/08/2024

The WFSGI and 17 member brands were honoured to be welcomed by the IOC to the Olympic Club in Paris last Thursday to end an historic Games for us.
IOC President Thomas Bach was on hand to personally thank our brands for their contribution to the Road to Paris Pilot Project that enabled them to tell athlete stories like never before.
The world needs sports more than ever. The work that we started for Paris 2024 with the IOC and our member companies brought athlete stories to engaged and diverse communities, particularly to that critical next generation, helping to ensure that sport continues to have the power to change lives.
WFSGI is proud to be behind this influential initiative with the IOC that is delivering on our purpose to unite and support the global sporting goods industry and ensure a healthier more active planet for all.

Read more about the Road to Paris Pilot Project here: THE IOC AND WFSGI ROAD TO PARIS | WFSGI - World Federation of the Sporting Goods Industry

Meet the team who have helped ensure no athlete is left behind as the Olympic Games Paris 2024 gets underway today!WFSGI...
26/07/2024

Meet the team who have helped ensure no athlete is left behind as the Olympic Games Paris 2024 gets underway today!

WFSGI's Riccardo Parigi and Michelle Smyth have spent the past week coordinating the National Olympic Committee Uniform Support Programme run by the IOC and WFSGI and supported by 15 of our member brands.

500 athletes from around the globe will compete in state-of-the-art uniforms, thanks the brand product donations to this joint initiative. 🎽👟🩱🥽
Read all about it here: https://loom.ly/2TXEbtM

📣Proud to bring together the global sporting goods and fitness industries in a historic call for urgent and coordinated ...
26/06/2024

📣Proud to bring together the global sporting goods and fitness industries in a historic call for urgent and coordinated action as adult physical inactivity levels reach an all-time high.

As part of this joint statement and for the first time in our industry history, 25 CEO and C-Suite leaders are highlighting the need for multi-stakeholder collaboration to tackle this alarming situation.

New data released today by the World Health Organization reveals that 31% of adults are not meeting the recommended levels of physical activity, up 5 percentage points since 2010. Read more about the latest data and our joint industry commitments here: https://lnkd.in/dey8XEVb

ON HQ in Zurich provided an inspiring backdrop for our recent Product Compliance Working Group Meeting. The fabulous arc...
19/06/2024

ON HQ in Zurich provided an inspiring backdrop for our recent Product Compliance Working Group Meeting.

The fabulous architecture and warm welcome from Kristi, Johanna, Paul and Anne-Kristin ensured our breakout sessions on product compliance challenges were a success.

🌟 Members from across the industry worked in small groups to define priority action items and propose creative solutions to benefit the sporting goods industry as a whole.

🙌 Many thanks to every who joined. Your support and enthusiasm added to the event’s success, and we appreciate your active participation!

💥 Awesome WFSGI Legal Committee meeting at Microsoft Switzerland this week to learn more about the Artificial Intelligen...
14/06/2024

💥 Awesome WFSGI Legal Committee meeting at Microsoft Switzerland this week to learn more about the Artificial Intelligence revolution in the legal world.

🙏 SPECIAL THANKS to our members, who made the journey to Zurich and to our exceptional host Microsoft (Jessica Geiger, Pascale Schwerzmann, Laurent Foret, Karim Tejani, Florian Follonier, PhD, Azar Koulibaly) for the lively and insightful discussions on how AI can support the Sporting Goods Industry and its legal practitioners in their daily business.

💟 Some highlights included the Microsoft Technology Center tour and top presentations from the Microsoft team and their partners.

Looking forward to further exploring AI with you in the future!

03/06/2024

🚲🎶Celebrating World Bicycle Day is music to our ears as we joined the UNESCO Core Group 'Bicycle for All' in Paris to look at the significant impact cycling can have on UN SDGs.

As the global respresentative of the cycling industry we were honoured to be part of a valuable discussion on how to strengthen the visiblity and use of bicycles across member states.

More to come on the Round Table discussions, but for the moment enjoy the tunes from the Big Bike Orchestra from Poland!

The World Federation of the Sporting Goods Industry (WFSGI) is delighted to announce that Emma (Mason) Zwiebler has been...
21/05/2024

The World Federation of the Sporting Goods Industry (WFSGI) is delighted to announce that Emma (Mason) Zwiebler has been appointed permanent WFSGI Chief Executive Officer. Read the press release here: https://loom.ly/YuLHqbQ

Interested in exploring new trade dynamics with Juhi Dion Sud and Edwin Vermulst?Our latest WFSGI magazine article dives...
27/03/2024

Interested in exploring new trade dynamics with Juhi Dion Sud and Edwin Vermulst?

Our latest WFSGI magazine article dives into the importance of the sporting goods industry adapting to green policies to tackle future supply chain challenges.🌱🛒

Check out the full story https://loom.ly/wvpt57o

Wonderful to meet with World Aquatics in Lausanne for a productive discussion on marketing, technical and Olympic topics...
22/03/2024

Wonderful to meet with World Aquatics in Lausanne for a productive discussion on marketing, technical and Olympic topics. Always great to see to the equipment team in person in such an important year.

Thanks to Johan Lefebvre for organising the sunniest of welcomes. We are looking forward to having our member brands at the next round table meeting.

Want to know more about how the World Federation of the Sporting Goods Industry works with World Aquatics? Reach out to Michelle Smyth our Head of International Sports & Cycling

14/03/2024

📢 Attention all brands with ties to Olympic athletes! Discover the latest updates on Rule 40 and Generic Advertising with the World Federation of the Sporting Goods Industry (WFSGI) and The INTERNATIONAL OLYMPIC COMMITTEE (IOC). Tune in for our joint webinar on March 19th to gain valuable insights and ensure compliance with IOC's guidelines.

‼️ Reserve your spot today!

Register here 👉: https://loom.ly/CLk3NTA

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