14/08/2024
The WFSGI and 17 member brands were honoured to be welcomed by the IOC to the Olympic Club in Paris last Thursday to end an historic Games for us.
IOC President Thomas Bach was on hand to personally thank our brands for their contribution to the Road to Paris Pilot Project that enabled them to tell athlete stories like never before.
The world needs sports more than ever. The work that we started for Paris 2024 with the IOC and our member companies brought athlete stories to engaged and diverse communities, particularly to that critical next generation, helping to ensure that sport continues to have the power to change lives.
WFSGI is proud to be behind this influential initiative with the IOC that is delivering on our purpose to unite and support the global sporting goods industry and ensure a healthier more active planet for all.
Read more about the Road to Paris Pilot Project here: THE IOC AND WFSGI ROAD TO PARIS | WFSGI - World Federation of the Sporting Goods Industry