Visual Elements

06/18/2026

We leverage 30+ years of experience and advanced technology to develop robust fixture solutions that meet any design criteria. From concept to testing and implementation, we ensure design intent is met with excellence.


Projects Shown: Lululemon NYC, Moose Knuckles, Birks, La Mer at Macy's, Tabayer at Nordstrom

06/10/2026

Visual Elements partnered with The Source to bring a new concept flagship to life inside Toronto’s Union Station, one of the city’s busiest commuter hubs. Designed with a significantly smaller footprint than the brand’s traditional format, the store was tailored to support a more focused product offering for customers on the go. Project completed in Nov 2023.

Read more about this project here: visual-elements.ca/project/the-source-union-station

05/27/2026

Visual Elements helped bring La Mer’s new prototype shop-in-shop to life at Macy’s Herald Square in New York City, translating the brand’s ultra-luxury positioning into a highly resolved physical environment. Though compact in scale, the space carries a strong sense of presence through sculptural forms, luminous finishes, and a disciplined attention to detail.

Read more about the project here: visual-elements.ca/project/la-mer/

Photos courtesy of Estée Lauder

See how Visual Elements realized La Mer’s ultra-luxury shop-in-shop at Macy’s Herald Square through precision engineering, fabrication, and refined fixture detailing.

05/21/2026

With over 30 years of experience, Visual Elements has established itself as a leader in the manufacturing of custom millwork, metalwork, and fixtures for all types of commercial and retail spaces.

View our work here: visual-elements.ca/projects/

Project Shown: Birks, Hoka, Green Qween, Louis Vuitton

05/06/2026

Combining seasoned expertise with innovation, we design, engineer, and manufacture everything from custom millwork to detailed metal fabrication. Our way of doing things is more than just a process; it’s an inspired expression of who we are. If we don’t quite fit the mold, we embrace the challenge of creating a better one.

Projects Shown: Moose Knuckles, Lululemon Soho Flagship, Jo Malone at Macy’s Herald Square, Hoka Flagship NYC

04/27/2026

Visual Elements partnered on the development and ex*****on of Jo Malone’s new shop-in-shop concept at Macy’s Herald Square, helping bring an elevated fixture program to life within one of the most iconic department store settings in the world. Though compact in footprint, the space called for a highly resolved fixture package that felt warm, premium, and beautifully detailed.

Read more about the project here: visual-elements.ca/project/estee-lauder-jo-malone/

Photos courtesy of Estée Lauder

Visual Elements delivered the engineering, fabrication, project management, logistics, and installation coordination for Jo Malone’s shop-in-shop at Macy’s Herald Square. Completed on a fast-track schedule for the holiday season, the project features walnut, thermoformed solid surface, tempered ...

04/16/2026

Three distinct projects, all using showcases with UV bonded and laminate glass, heavy duty pullouts for access, and locks, all unique to each client's specification. ✨

Projects Shown: Tabayer Nordstrom, Attic Gold Showroom, Birks

03/27/2026

Along with our client projects, we took on a major internal project of moving our wood shop to a new (to us) building across the street from our metal shop and head office. The scale of the wood shop better supports our larger programs and rollouts, and the proximity allows us greater oversight on all aspects of each project.