08/06/2026
Are you open-minded but have trouble justifying paying for equipment rentals?
Reframe it in your mind as bringing on a key team member or employee to take on a project.
Getting a month's access to a $200,000 piece of equipment costs about the same as the average monthly cost of a lead hand in construction. You see your lead hand or employee as a key part of keeping the project moving forward and maintaining performance.
Equipment rental, in the right application, is similar, with added benefits. The right piece of equipment costs about the same—or even less—once you factor in the CPP, EI, WCB, and benefits you're obligated to pay. And often, in the right application, it's just as effective as a lead hand by performing material handling, reducing labor and the use of other smaller, less effective equipment, freeing up workers and equipment that can be allocated to better tasks, and reducing overall labor by handling tasks faster and more efficiently.
Benefits of equipment rental over a lead hand/employee:
• Order it when you need it and return it when you're done—only pay for full utilization.
• Unless your employee is a subcontractor, within the laws of Alberta, you can't exactly slap a stamp on their forehead and return them when the project is over.
• Equipment rentals don't complain and come with access to team members who are ready to do what it takes to keep you moving if there are any issues—just one call away.
• Equipment rentals don't need to be paid overtime, benefits, EI, or CPP.
• Equipment rentals are 100% tax deductible as a write-off.
• Pay when you need it. Don't pay when you don't.
Next time you have a project that needs key equipment, consider the ease of hiring a rental company when it makes sense for the project at hand.