WFR Wholesale Fire & Rescue Ltd.

WFR Wholesale Fire & Rescue Ltd. WFR Wholesale Fire & Rescue is Canada's equipment destination for fire & rescue equipment. WFR Wholesale Fire & Rescue Ltd. Allen, founder, 1986

(WFR) is a family owned and operated business serving Western Canada since 1986. The founder started this business with a simple mission: “To supply the best possible equipment that will improve the safety of our firefighters while they fight to save lives and property.”

We found there was a lack of product knowledge and service in our industry, and we endeavored to fill this need. We accomplishe

d this and became a quality one stop shop for our customers. This has not changed over the years, as we bring hundreds of suppliers with thousands of tested and proven products together in one warehouse. As we continue to expand and bring you the latest in technology, we will endeavour to continue our history of supplying you, the customer, our best products and unquestionable service and support.
- William (Bill) F.

06/01/2026

What goes into building a GearGrid locker? 👀

Take a behind-the-scenes look at how their lockers come to life.
Built tough. Built to last.

It was fabulous to see everyone at the AFCA Trade Show! Big thank you to the show organizers for the event and Red Deer ...
05/28/2026

It was fabulous to see everyone at the AFCA Trade Show! Big thank you to the show organizers for the event and Red Deer FD for hosting.

We also want to congratulate our prize winners. Kayla Cochran of Bassano FD and Curtis Wheaton of Strathcona County who won the co****le game at the golf tournament and at the trade show. And congratulations to Cayd and Dwayne of Penhold FD who won the Bluetooth Coolers.

FireRein's Eco-Gel sticks and stays, creating a protective barrier that helps prevent re-ignition and limits spread.Beca...
05/26/2026

FireRein's Eco-Gel sticks and stays, creating a protective barrier that helps prevent re-ignition and limits spread.

Because water runs off.
Eco-Gel stays where it’s needed.

You don’t have to fight today’s fires with yesterday’s tech.With Bullard Emergency Responder’s Thermal Imager Upgrade & ...
05/25/2026

You don’t have to fight today’s fires with yesterday’s tech.

With Bullard Emergency Responder’s Thermal Imager Upgrade & Trade-In Program, you can trade in any thermal imager—any brand—and upgrade to Bullard’s modern thermal imaging technology, designed for clearer decision-making when it matters most.

Looking forward to day 2 of the Alberta Fire Chiefs Association Conference. Come by our booth your chance to win a co***...
05/25/2026

Looking forward to day 2 of the Alberta Fire Chiefs Association Conference. Come by our booth your chance to win a co****le game and other prizes!

We had a great weekend at the New Brunswick Association of Fire Chiefs Convention. It was great to see everyone.Shout ou...
05/25/2026

We had a great weekend at the New Brunswick Association of Fire Chiefs Convention. It was great to see everyone.

Shout out and congratulations to Deputy Chief Tim Nickerson of Hampton FD for winning the corn hole game. Congratulations also to Lise Godin of Petite-Rocher FD who won the bluetooth cooler. And a big shout out to Linda Patterson and Lynne Gallant-Valley for the work they put into organize the convention.

We are set up and excited to see everyone at the Alberta Fire Chiefs Association Trade Show tonight!!
05/24/2026

We are set up and excited to see everyone at the Alberta Fire Chiefs Association Trade Show tonight!!

05/22/2026

Designed to safely house and charge their XT Series Thermal Imagers, the Bullard Emergency Responder wireless charging system is compact, simple, and allows for easy, continuous use.

Looking forward to seeing everyone at the NBAFC Convention this weekend. Be sure to drop by our booth to see a large sel...
05/22/2026

Looking forward to seeing everyone at the NBAFC Convention this weekend. Be sure to drop by our booth to see a large selection of wildland firefighting equipment.

We recently attended the Red Deer High School Fire Academy Supplier Appreciation Day where the students got to demonstra...
05/20/2026

We recently attended the Red Deer High School Fire Academy Supplier Appreciation Day where the students got to demonstrate some of their skills!!🔥🧑‍🚒

Address

#129/7155 57 Street SE
Calgary, AB
T2C5W2

Opening Hours

Monday 8:30am - 5pm
Tuesday 8:30am - 5pm
Wednesday 8:30am - 5pm
Thursday 8:30am - 5pm
Friday 8:30am - 5pm

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