23/07/2026
🌸 Introducing a Smarter Way to Merchandise Cut Flowers
For decades, cut flowers have been displayed in buckets of water, requiring staff to continually top them up, clean the buckets and, at the end of each day, move the flowers back into refrigerated cool rooms to help preserve their freshness.
It's a labour-intensive process that consumes valuable staff time while refrigeration continues to add significantly to operating costs.
At Dry Mist Engineering, we asked a simple question:
Is there a better way?
Our answer is the DME/Roar Equipment Cut Flower Display—a purpose-built merchandising solution incorporating Dry Mist Engineering's ultrasonic humidification technology.
By maintaining an ideal high-humidity environment (85–90% RH), the display helps keep flowers fresher, vibrant and saleable for longer without the need for traditional refrigerated floral displays.
The system can also be integrated with BES EOG (Ethylene Control) Technology, helping to reduce ethylene gas—the natural plant hormone responsible for flower ageing—to further support flower freshness and reduce waste.
Key Benefits
🌸 No more traditional buckets of water on display
💧 Eliminates the need for constant topping up and daily water maintenance
❄️ Reduces or eliminates the need to move flowers back into refrigerated storage each evening*
⚡ Uses up to 90% less energy than conventional refrigerated floral displays
🌿 Maintains an optimal high-humidity environment to help maximise flower quality and presentation
♻️ Helps reduce waste while creating a more sustainable floral department
🛒 Creates a modern, premium shopping experience that encourages impulse purchases
The result is a cleaner, more attractive floral display that reduces labour requirements, lowers operating costs and gives retailers a new way to merchandise fresh flowers.
This isn't just another display fixture—it's a rethink of how fresh flowers can be presented in modern retail environments.
We're excited to introduce this new solution to supermarkets, florists, garden centres and retail partners across Australia and internationally.
If you'd like to learn more or arrange a demonstration, we'd love to hear from you.
*Performance and overnight storage requirements may vary depending on flower variety, store conditions and operating procedures.
