10/09/2026
40 YEARS OF MATT SMITH,THE MAN ARGUABLY WITH THE BEST HAIR IN THE AUTOMOTIVE PERFORMANCE BUSINESS! 💛
There are employees… and then there’s Matt Smith.
This year, we celebrate an incredible 40 years of service to Yella Terra Pty Ltd / Whipple Australia. Four decades of dedication, loyalty, hard work, mateship and genuine passion for everything we stand for.
Matt started his career at just 17 as a hard-working apprentice in the YT performance workshop, learning the business from the ground up and getting his hands on anything he could build or make faster.
From there, he progressed through our Engineering Department, became Head of R&D and Product Development, worked closely with customers and managed the Sales Team.
He later became Business Development Manager, heading up our Queensland operation after moving from our Melbourne head office.
Throughout every chapter, Matt has played an integral part in shaping the performance business into what it is today.
Four decades is a long time, long enough to see products come and go, technology change, businesses evolve and horsepower expectations grow and grow! Some say he’s been here so long he bleeds Yella. 😊
But what stands out most is Matt’s commitment.
His knowledge, experience, relationships and willingness to give any idea a go have helped Yella Terra / Whipple Australia become the business it is today.
Matt, thank you for 40 incredible years of loyalty, passion, hard work and dedication. For the countless hours, ideas, challenges, wins, laughs and everything in between.
Your contribution goes far beyond a job title or service anniversary. You are a huge part of our story.
From all of us at Yella Terra / Whipple Australia, and everyone who has shared the journey with you — congratulations on 40 years, Matt.
Here’s to the next chapter… although after 40 years, we’re pretty sure you’re contractually obligated to stay now. 😊
40 years. One brand. One hell of a career. 💛
