Rural Group

Rural Group Part of the AEH Group, we're your local multi franchise ag machinery specialists servicing Victoria.

Echuca Rural
37-41 Cornelia Creek Road, Echuca
Ph: 5482 2788

Cobram Rural
92 Karook Street, Cobram
Ph: 58 713 333

Shepparton Rural
21 Telford Drive, Shepparton
Ph: 58 323 500

EOFY Rebates Available - Save up to $8,500! 💥Now’s the perfect time to upgrade to the latest precision ag technology wit...
28/05/2026

EOFY Rebates Available - Save up to $8,500! 💥

Now’s the perfect time to upgrade to the latest precision ag technology with the IntelliView 4 PLUS & RS1 Combo.
With different packages available to suit your farm’s accuracy requirements, our team can help find the right setup for your operation.

✅ Up to $8,500 in rebates!
✅ Latest precision farming technology
✅ Packs tailored to your needs

Secure huge EOFY rebates by contacting us today.

27/05/2026
25/05/2026

CR11 IS EATING 🌾🔥

Matt from Bourke Harvesting shares how the next generation New Holland CR11 is handling the workload out in real paddock conditions.

Real feedback. Real conditions. Real performance.

New Holland Agriculture
Bourke Harvesting

Delivery Day 🌱A huge congratulations to Tony Gahan from G2 Agri on the delivery of this brand new New Holland T6020 FEL!...
22/05/2026

Delivery Day 🌱

A huge congratulations to Tony Gahan from G2 Agri on the delivery of this brand new New Holland T6020 FEL! 🚜

Heading straight to work in Tony’s expanding feedlot operation in Wyuna, this machine is set to make everyday jobs easier 💪

Thank you Tony, for your continued support and trust in the team. We can’t wait to see this one hard at work around the property!

Thinking about upgrading your operation? Contact your local branch today for more information 📲

New Holland Agriculture

Good service doesn’t stop after delivery  💫For the Fitzsimmons, support and communication have made all the difference.“...
21/05/2026

Good service doesn’t stop after delivery 💫

For the Fitzsimmons, support and communication have made all the difference.

“Mark has been great to deal with, when we were looking at buying it we got a phone call every other day asking if we required any more information and really made sure, I guess, that we were part of the family.”

Any small issues were handled quickly and professionally.

“He’s been really great to deal with, I call him up and ask him – you know, there’s been a few little teething problems – the front end loader needed adjustment on spool valve in the hydraulics. I’d call up Mark and he would organize it, ensure that the team came out here and sorted it out.”

The workshop team has also played a big part. Clear communication and follow-up stood out from day one.

“It’s had its first service. Have found the guys in the workshop great. We had a high flow return put on it.”

“Chris Arundel has been great, I’ll be working away and he’ll come and find me and tell me what hes been up to (working on our tractor), and let me know hes heading off which was great – other people just do the job then leave. It’s nice to be told that they’re leaving and just open communication in general.”

Once again, a huge thank you to Jason & Sam Fitzsimmons for taking the time to have a chat with us about your recent delivery. We can't wait to see how the new machine performs for you this season and wish you all the best out in the paddock! 🌱

IN STOCK NOW | NEW HOLLAND T4.85N 🍃Built for vineyards, orchards and tight working spaces, the New Holland T4.85N delive...
21/05/2026

IN STOCK NOW | NEW HOLLAND T4.85N 🍃

Built for vineyards, orchards and tight working spaces, the New Holland T4.85N delivers comfort, power and versatility where it counts.

🔹 85HP performance with excellent fuel efficiency
🔹 Narrow design perfect for tight rows and confined spaces
🔹 Comfortable operator station for long days in the seat
🔹 Smooth transmission with easy-to-use controls
🔹 Strong hydraulic performance for a range of implements

Located at Cobram, pop in and speak with the team today or contact your local branch now ⬇️
https://www.aehgroup.net.au/contact/

18/05/2026

Work made smoother in the paddock 🌾💫

The Fitzsimmons family recently added a New Holland T5.105 Dual Command to their fleet, joining their existing T6.180. The upgrade came after replacing an older tractor from another brand.

“It was fine and fit for purpose, but it was noisy and rough. It had a heavy clutch, it just wasn’t somewhere you wanted to spend long hours.”

The difference with the New Holland was immediate.

“The engine is quieter, the transmission is smoother, we’ve already done some sowing with it and it’s just a lot nicer to operate.”
I
One of the standout improvements has been the hydraulic performance.

“On paper they were meant to be similar, but the New Holland has much better flow from idle. With the old tractor, you had to rev it right up to get the same output.”

That difference has made everyday work a lot more efficient - especially feeding out.

“We can now idle through the paddock feeding hay instead of running flat out, which saves on diesel… and that’s a big factor at the moment.”

New Holland Agriculture

Echuca Careers Day 🌱A fantastic day spent at the Echuca Careers Day speaking with students about all things agriculture ...
15/05/2026

Echuca Careers Day 🌱

A fantastic day spent at the Echuca Careers Day speaking with students about all things agriculture and the wide range of career opportunities the industry has to offer.

From technology and machinery to parts, service and sales, it was great to showcase the different pathways available and connect with so many enthusiastic students throughout the day.

Thanks to the organisers for having us, we’re already looking forward to the next one!

In Stock & Ready to Roll 🌾Skip the wait and get straight to work with a New Holland T7 Heavy Duty or Long Wheelbase trac...
14/05/2026

In Stock & Ready to Roll 🌾

Skip the wait and get straight to work with a New Holland T7 Heavy Duty or Long Wheelbase tractor, available and in stock now. Take advantage of 1.99% finance, over 5 years and get the power, performance, and reliability you need.

Drive away sooner, work smarter, and stay ahead this season 💥

Offer ends 29 May | T&Cs apply

Shepparton Careers Day 🌱What a great day out at the Shepparton Careers Day! It was fantastic meeting the next generation...
13/05/2026

Shepparton Careers Day 🌱

What a great day out at the Shepparton Careers Day! It was fantastic meeting the next generation and chatting with students about future career pathways at Rural Group.

Did you see our sheep behind the wheel of the tractor? Safe to say it grabbed plenty of attention and a few laughs along the way! 🚜

Thanks to everyone who stopped by for a chat. We loved being part of such a great event!

Address

37-41 Cornelia Creek Road
Echuca, VIC
3564

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm
Saturday 9am - 12pm

Telephone

5482 2788

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