MOLE is an Argentine venture born in 2013 which positions itself at the junction of Design, Public Space and Children’s Play. MOLE es un emprendimiento argentino nacido en el año 2013 que se ubica en el encuentro del Diseño, el Espacio Público y el Juego Infantil. No son solo juegos ni tampoco se trata de mobiliario urbano en la vía pública sino que reúne todo esto para los niños de las comunidade
s decidan sumergirse en una experiencia lúdica distinta. El objetivo es crear “entidades de juego” a tono con la arquitectura moderna buscando revalorizar el espacio público, al mismo tiempo que proponemos experiencias de juego "inmersivas" para los niños. MOLE son piezas de gran escala, con diseño orgánico y, que al ser temáticas, buscan recuperar las historias al juego. Los MOLEs desde la concepción son inclusivos para los papás al incorporar al diseño este factor. Desde la concepción del diseño el pensamiento verde y la sustentabilidad estuvieron en la mesa de trabajo (design thinking). Nuestro sistema constructivo desarrollado ad-hoc utiliza paneles 100% reciclados de TETRA BRIK de producción nacional. Su presentación visual es realmente llamativa para la categoría dado que MOLE inaugura el uso de patterns o motivos gráficos que se aplican según el efecto deseado y el contexto en el que estén instalados.
-------------------------------------------------------------------------
MOLE is an Argentine venture born in 2013 which positions itself at the junction of Design, Public Space and Children’s Play. These are not just games or street furniture built on public, semi-public and private spaces but a project conceived to bring all this together and make it available to children of all communities who decide to immerse themselves in a different and novel playing experience. The aim is to create “playing entities" in accordance with modern architecture concepts aiming to revalue public space, whilst proposing new experiences of play for children. MOLE are large-scale pieces with an organic design aspect which brings back thematic installations seeking to recover the storytelling element existing in free play. The pieces are inclusive of parents joining in the children's play, and this aspect is central to the whole concept as it is incorporated in the design as a key feature. From conception green thinking and sustainability were on the worktable (design thinking). Our construction system developed ad-hoc utilices panels 100% recycled Tetra Brik of domestic production. Its visual presentation is really striking for the category since MOLE inaugurates the use of patterns or graphic motifs that are applied according to the desired effect and the context in which they are installed.