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APE Grupo Middle East A global leader in tiles. A Spanish brand with 30+ years of design legacy, bringing premium ceramic and surface solutions to Dubai. Showroom opening soon.

What happens when founders, design leaders and researchers in the industry gather under one roof to imagine the spaces w...
28/10/2026

What happens when founders, design leaders and researchers in the industry gather under one roof to imagine the spaces we will inhabit tomorrow?

The New Habitat 27/28 arrived at the APE Grupo Middle East showroom, bringing together a curated community of founders, directors, senior architects, interior designers, researchers and creative professionals for an evening rooted in insight, dialogue and connection.

Pepa Casado of Futurea presented the key findings from the sixth edition of The New Habitat—our annual trends report exploring how wellbeing, artificial intelligence, sustainability and evolving human needs are reshaping the spaces in which we live, work and connect.

The research then moved from insight into practice as:

👁 Marcela Muñoz — M Moser Associates
👁 Nagham Ewaiwi — gensler_design
👁 Naji Safi — Integrated Design Firm

shared their perspectives during a panel discussion moderated by Harsha Kotak, founder of WOD- Women In office Design , with Siddharth Peters of Love That Design hosting the evening.

Beyond the presentation, the showroom came alive with thoughtful debate, exchanged perspectives, new introductions, genuine smiles and plenty of laughter—bringing the report’s themes to life through the people helping shape the future of architecture and design.

A look back at the people, ideas, moments around edible table that made the first edition of The New Habitat in Dubai so memorable.

Thank you to everyone who joined us, and to WOD- Women In office Design, Futurea, Love That Design, nuja inc., Boutique Catering and the entire APE Grupo team for helping bring the evening to life. 🤍

The future of design was in the room.

𝘼𝙡𝙡𝙤𝙮, 𝙗𝙚𝙩𝙬𝙚𝙚𝙣 𝙩𝙚𝙭𝙩𝙪𝙧𝙚 𝙖𝙣𝙙 𝙡𝙞𝙜𝙝𝙩Alloy brings a sense of movement and depth to bathroom spaces through its sinuous relief...
07/10/2026

𝘼𝙡𝙡𝙤𝙮, 𝙗𝙚𝙩𝙬𝙚𝙚𝙣 𝙩𝙚𝙭𝙩𝙪𝙧𝙚 𝙖𝙣𝙙 𝙡𝙞𝙜𝙝𝙩

Alloy brings a sense of movement and depth to bathroom spaces through its sinuous relief and carefully crafted finishes.
As light moves across the surface, subtle variations emerge, revealing a rich interplay of texture and volume that gives the space its own rhythm.

A material expression that balances character and calm, turning the surface into an essential part of the atmosphere.

06/10/2026

𝘽𝙚𝙡𝙡𝙖𝙜𝙞𝙤, 𝘾𝙡𝙤𝙨 & 𝙀𝙨𝙚𝙣𝙘𝙞𝙖 𝙈𝙖𝙩𝙚𝙧𝙞𝙖𝙡

In this showroom setting, Bellagio and Clos come together in a balanced composition where timeless elegance meets the authenticity of craftsmanship. Bellagio brings depth and sophistication through its reliefs and decorative pieces, whilst Clos introduces a modular approach inspired by the beauty of natural stone.

Completing the space, Esencia Material, our collection designed by , celebrates the essence of authentic materials, highlighting the natural character of stone, plaster, marble and other timeless surfaces.

30/09/2026

𝐁𝐮𝐫𝐠𝐮𝐧𝐝𝐲 𝐢𝐬 𝐡𝐚𝐯𝐢𝐧𝐠 𝐢𝐭𝐬 𝐦𝐨𝐦𝐞𝐧𝐭.

Rich, warm and full of character — from statement walls to coffee tables, this shade is finding its way into every corner of interiors.

Explore the possibilities and see these burgundy samples up close at our Al Quoz, Dubai showroom.

Featuring: Sorolla Cooper . Nour Caramel . Genuine Garnet

Would you bring burgundy into your next project?

29/09/2026

𝙏𝙝𝙚 𝙨𝙤𝙪𝙣𝙙 𝙤𝙛 𝙖 𝙢𝙤𝙤𝙙𝙗𝙤𝙖𝙧𝙙 𝙘𝙤𝙢𝙞𝙣𝙜 𝙩𝙤𝙜𝙚𝙩𝙝𝙚𝙧. 🔔

Colours, textures and finishes coming together, one piece at a time.
This time, we’re playing with colour, pattern, texture — and sound.

Featuring Floriane Olivia, Mud White, Mud Graphite, Ispal Burgundy, Seville Black & Seville Honey.



DesignInspiration ASMR
ASMRDesign

28/09/2026

CERSAIE | 𝐁𝐎𝐍𝐀𝐕𝐈𝐒𝐓𝐀

For , we worked with to bring an illustrated perspective to Palazzo, Impronta and Petra Aurea.
Three collections rooted in the botanical world, each exploring nature through a different visual language.
From the first sketches to the final compositions, the process has combined hand-painted techniques, digital tools and a thoughtful approach to colour, creating designs with personality while maintaining a sense of balance.
Colour and illustration come together to transform the surface, creating designs with their own character and rhythm.

𝑺𝒉𝒂𝒑𝒆 𝒂𝒔 𝒆𝒙𝒑𝒓𝒆𝒔𝒔𝒊𝒐𝒏 — 𝐈𝐥𝐛𝐚𝐠𝐧𝐨 | Il salone della ceramica per l’architettura e dell’arredobagno Pure geometry, precise li...
25/09/2026

𝑺𝒉𝒂𝒑𝒆 𝒂𝒔 𝒆𝒙𝒑𝒓𝒆𝒔𝒔𝒊𝒐𝒏 — 𝐈𝐥𝐛𝐚𝐠𝐧𝐨 | Il salone della ceramica per l’architettura e dell’arredobagno

Pure geometry, precise lines and vertical rhythms define a contemporary language, while softer transitions and curved forms bring a more organic and enveloping character to the space.

Across Ilbagno’s designs, each volume is carefully balanced to create elegant and contemporary compositions, where the interplay of linear and curved elements brings harmony, depth and a distinctive sense of identity.

➜ Discover Ilbagno at our stand.
📍 Hall 26 · Stand B22

Address

APE Grupo ME
Dubai

Opening Hours

Monday 10:00 - 19:00
Tuesday 10:00 - 19:00
Wednesday 10:00 - 19:00
Thursday 10:00 - 19:00
Friday 10:00 - 19:00
Saturday 10:00 - 19:00

Telephone

+971501544948

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