Procom Middle East

Procom Middle East Procom Middle East is a Distributor of Professional Audio, Lighting & Stage Technology Equipment

Procom Middle East is a professional audio, lighting, video and rigging equipment distributor based in the United Arab Emirates with offices in Riyadh and Beirut. The company represents a portfolio of brands in the Middle East including: Avolites, Eurotruss, K-array, Vari-Lite, DAS Audio, ChainMaster, Madrix, and Cyclops Lighting, among others. In addition to the distribution, the company also pro

vides end-to-end project support, from design to commissioning. Procom also offers after-sales support on-site and in its in-house service center in Dubai. Procom is committed to staying at the forefront of the entertainment technologies and to offering clients unmatched product and project support. For this reason Procom has established a permanent training center for industry professionals in the Middle East.

Theory met practice at our latest Rigging Course. The Rigging Course - Theory & Practice focused on bridging the gap bet...
24/03/2026

Theory met practice at our latest Rigging Course.

The Rigging Course - Theory & Practice focused on bridging the gap between theory and site-level application to ensure technical depth and practical skill.

Combining theoretical calculations with hands-on practice, the training centred on the specific protocols required to maintain industry-standard safety on any site.

Some of the Topics covered:

• Production Roles & Responsibilities: Defining accountability and responsibility chains on-site.
• Construction vs. Entertainment Rigging: Analyzing the distinct requirements of each sector.
• Comprehensive Safety Standards: Direct implementation of regulatory frameworks into active workflows.

Missed this round? Bring your skills and your team up to international standards at our next intake via the link :

https://www.procom-me.com/upcoming_events/rigging-course-theory-practice-june-2026/

18/03/2026

Built for the extremes. Born for the challenge.

Introducing the RoS Series from Cyclops Lighting. A complete IP65-rated lineup that bridges the gap between rugged weather protection and high-output LED innovation.

TRITON: 19x60W individually controllable RGBL LEDs along with advanced Glint and Kaleidoscope effects for high-definition eye-candy visuals.

MIRAGE: A staggering 52,500-lumen punch with an integrated HCRI filter for pure color precision. Features a motorized framing system and graphic animation wheel for high-definition textures.

SIREN: A high-intensity hybrid strobe featuring a 180° motorized tilt. Engineered for relentless visual impact, it combines massive output with advanced pixel mapping for intricate, high-definition effects.

One series. Any application. Rain or Shine.

Discover the RoS series : https://www.procom-me.com/product_series/ros-series/

Pixelhue’s rising popularity in the market, reflected into a full house for the PixelHue training. Known for intuitive s...
17/03/2026

Pixelhue’s rising popularity in the market, reflected into a full house for the PixelHue training.

Known for intuitive software that unlocks the full potential of its hardware, Pixelhue maximizes processing power and streamlines signal flow for scalable, reliable LED systems. The P80, for example, eliminates the need to sacrifice layers for media servers by providing dedicated backgrounds and massive 4K mixing capacity. With 12G-SDI routing, independent Flex Outputs, and full redundancy via Dante and dual power, Pixelhue delivers a "black-screen-free" workflow for events.

Topics covered during the training session:

•Hardware Hands-on: P10, P20, P80 & Q8 configuration and deployment
•System Integration: Pixelhue fiber workflows, Dante networking, and latency optimization
•Operational Excellence: PixelFlow for real-time control, monitoring, and show ex*****on

Congratulations to our newest certified specialists!

Missed this session? Our next training: April 22–23
Register now: https://www.procom-me.com/upcoming_events/pixelhue-live-events-video-processing-and-switching-solutions-april-2026/

Pixelhue

16/03/2026

The Show Goes On.

Hosting the first grandMA3 training of the year!️We kicked off 2026 with a full house of participants diving deep into t...
20/02/2026

Hosting the first grandMA3 training of the year!
️
We kicked off 2026 with a full house of participants diving deep into the grandMA3 ecosystem. This session covered the essentials from patching and show file handling to mastering presets and the selection grid. To top things off, trainees received an exclusive first briefing on the new grandMA3 onPC DMX-key, recently launched at ISE 2026.

Stay tuned as we prepare to share more technical insights and a closer look at grandMA3’s latest.

Book your seat for our upcoming sessions via the link below :

https://www.procom-me.com/training-center/

MA Lighting International

03/02/2026

Now At Procom!

QuikPunch - Small Body. Serious Impact.

Bright, bold, and built to punch through. QuikPunch packs high-output performance into a compact, battery-powered form.

With powerful white light, built-in CRMX + wired DMX, and long-lasting battery life, it’s the perfect tool for key lighting, precise beam control, and demanding production environments. Fully IP65-rated, Titan-powered, and seamlessly synced with the Astera ecosystem.

QuikPunch. The compact powerhouse for technicians, the spotlight-maker for designers.

Buy Online: https://www.procom-me.com/product/astera-quikpunch/

Astera

12/11/2025

Harshana De Silva, MD of Alliance Events, discusses how Pixelhue impacted their video workflow.

Harshana highlights how Pixelhue's Dynamic Video Management provides the crucial workflow efficiency needed to effortlessly handle on-the-fly client requests, such as swapping sources or moving video windows, with speed and confidence.

The solution that cuts their setup time to just 15–20 minutes is achieved by eliminating complexity through combining video switching and LED display control into a single, cohesive system while being cost effective.

Watch the full Interview: https://youtu.be/-iqCI-iLXSE

Procom is now the home of Green Hippo in the Middle East!Green Hippo creates the specialized hardware and software neces...
28/10/2025

Procom is now the home of Green Hippo in the Middle East!

Green Hippo creates the specialized hardware and software necessary for real-time manipulation of video in the AV industry. Their flagship Hippotizer MX Series Media Servers are recognized as the gold standard for video playback and control.

Discover Green Hippo: https://www.procom-me.com/brands/green-hippo/

16/10/2025

Do you miss the days of tungsten? that visceral feeling as the fixture would dim and shift to a beautiful, amber glow? That organic, incandescent warmth was more than just a color temperature; it was a fundamental language of stage lighting.

With the ROXX B2 Blinder, you don't have to choose between that cherished aesthetic and the modern realities of LED. Tungsten Emulation is just one of many advanced features of the ROXX lighting products.

Michael Staffopoulos, the global business development manager at ROXX, talks to us about some of these features in the CLUSTER Series by ROXX.
Discover the power of ROXX and explore the full CLUSTER series via the following link: https://www.procom-me.com/brands/roxx/

ROXX Light

10/10/2025

QuikSpot - Born to be Quik

Weatherproof, wireless, and versatile. It’s the light that does it all, without the bulk.

QuikSpot merges the zoomable precision of a Fresnel with the flexibility of a compact uplight, delivering 13°–60° motorized zoom, built-in CRMX + wired DMX, and up to 20 hours of battery-powered performance. It's IP65-rated, Titan-powered, and fully synced with the Astera ecosystem.

QuikSpot. The go-to choice for lighting technicians, the creative spark for designers.

Watch the full product overview: https://youtu.be/SAjIRofe2tw

Astera

08/10/2025

Welcome to the ROXX Nation!

Forget complicated setups. The innovative, modular and tool-less CLUSTER, SHOW, and NEO series give you full creative control, with power to dominate every stage.

Your setup, your rules.

Discover ROXX via the following link: https://www.procom-me.com/brands/roxx/

ROXX Light

01/10/2025

Dubai went Unplugged with Astera!

An unforgettable day with Astera! From hands-on demos to discovering the new SolaBulb, we brought lighting professionals, filmmakers and creators together to experience the full power of the Astera ecosystem and the Titan LED Engine.

Want to relive the experience? Watch the full video through the following link: https://youtu.be/MImkTHtpq0s

Astera

Address

Procom Middle East
Dubai

Opening Hours

Monday 09:00 - 18:00
Tuesday 09:00 - 18:00
Wednesday 09:00 - 18:00
Thursday 09:00 - 18:00
Friday 09:00 - 18:00
Saturday 09:00 - 18:00

Telephone

+97142369777

Website

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What We Do

Procom Middle East is a professional audio, lighting, video and rigging equipment supplier based in the United Arab Emirates with offices in Riyadh and Beirut. The company represents a portfolio of brands in the Middle East including: Avolites, Eurotruss, K-array, Varilite, DAS Audio, Chain Master, Madrix and Cyclops Lighting, among others. In addition to distribution, the company offers end-to-end project support from design to commissioning. It also offers after-sales support on-site and in its in-house service center in Dubai.

Procom is committed to staying at the forefront of the entertainment technologies and to offering clients unmatched product and project support. For that, Procom has established a permanent training center for industry professionals in the Middle East.