dr.alireza_boorang

dr.alireza_boorang EP Middle East General Manager

Happy Mother’s Day to all the amazing mothers in the EP Equipment family. ❤️🌸Your love, strength, and care inspire the f...
10/05/2026

Happy Mother’s Day to all the amazing mothers in the EP Equipment family. ❤️🌸

Your love, strength, and care inspire the future every day.
Thank you for being the heart behind every success.

Care Respect Growth TeamSpirit FamilyValues WomenEmpowerment TogetherWeGrow MaterialHandling Intralogistics MiddleEastBusiness

The future of material handling is no longer just about lifting capacity — it’s about intelligent power, durability, eff...
06/05/2026

The future of material handling is no longer just about lifting capacity — it’s about intelligent power, durability, efficiency, and operational reliability in real-world conditions.

The EP EFL Pro Series combines the strength of IC forklifts with the advantages of advanced lithium technology, delivering powerful performance for demanding outdoor and industrial applications.

⚡ Built for harsh environments
⚡ High ground clearance & rugged structure
⚡ Fast charging with opportunity charging capability
⚡ Zero battery maintenance
⚡ Lower operating cost & reduced downtime
⚡ Quiet, environmentally friendly operation
⚡ Reliable performance in heat, dust, and heavy-duty conditions

From warehouses and logistics centers to construction materials, beverage, manufacturing, and outdoor handling operations — EFL Pro is engineered to keep moving where others stop.

🔋 High-Tech Lithium.
🛠️ Built for Tough Conditions.
🚀 Ready for the Future of Intralogistics.

WarehouseSolutions Logistics Intralogistics LithiumPower SmartLogistics IndustrialEquipment GreenEnergy FutureOfLogistics SupplyChain HeavyDuty WarehouseTechnology ElectricForklift MiddleEastLogistics Automation SustainableIndustry

The future of power is no longer dependent on diesel, fuel, or noise.With EP Energy Storage Solutions, operations can ru...
01/05/2026

The future of power is no longer dependent on diesel, fuel, or noise.

With EP Energy Storage Solutions, operations can run anywhere with clean, intelligent, and reliable power — even off-grid.

⚡ Zero fuel dependency
🌞 Solar-ready integration
🔋 High-performance LFP batteries
❄️ Advanced liquid cooling system
⚡ AC & DC fast charging
🛡️ Intelligent safety & fire protection
🌍 Clean, silent & sustainable energy

From warehouses and logistics centers to construction sites and emergency backup power, EP Energy is redefining mobile energy infrastructure.

Smart Energy. Anywhere. Anytime.

SolarEnergy LithiumBattery GreenEnergy CleanEnergy Sustainability OffGridPower MobilePower SmartEnergy RenewableEnergy IndustrialInnovation Logistics MaterialHandling NetZero EnergyTransition EVChargin

In the Middle East today, uncertainty is no longer temporary — it has become structural.Geopolitical tensions, fuel vola...
26/04/2026

In the Middle East today, uncertainty is no longer temporary — it has become structural.

Geopolitical tensions, fuel volatility, and supply chain disruptions are forcing a fundamental shift in how leaders think about operations.

The real question is no longer:
“How do we reduce cost?”

It is now:
“How do we ensure stability, control, and continuity under pressure?”

In my latest article, I explore why crisis leadership requires a new operational mindset — and how lithium-powered material handling equipment (MHE) is becoming a strategic foundation for resilient operations.

Key takeaways:
• Fuel dependency is now a strategic risk
• Uptime has become the primary competitive advantage
• Cost volatility matters more than cost itself
• Operational control is the new currency of leadership

Lithium MHE is no longer just a sustainability choice — it is a business survival strategy.

Organizations that act early will not only protect their operations — they will capture market share while others struggle with instability.

The future belongs to those who build resilience, not just efficiency.

I’d be interested to hear your thoughts —
How is your organization adapting to this new reality?
LithiumBattery EnergyTransition OperationalExcellence Resilience
Intralogistics IndustrialAutomation Forklifts EPEquipment
Leadership Strategy BusinessTransformation. https://www.linkedin.com/posts/alireza-boorang-07241440_mhe-global-crises-management-in-middle-east-activity-7454102188550742016-Cn5j?utm_source=share&utm_medium=member_ios&rcm=ACoAAAianFYBA3N17phEx5H9yikHyHnGqkwnPRg

⚡ Diesel vs. Lithium – The Future is Green!Left side: Smoke, pollution & high costs.Right side: Clean power, zero emissi...
08/04/2026

⚡ Diesel vs. Lithium – The Future is Green!
Left side: Smoke, pollution & high costs.
Right side: Clean power, zero emissions & serious savings.
EP Lithium Battery Electric Forklift delivers:
✅ Zero emissions
✅ Lower running costs
✅ Faster charging
✅ Quieter & safer operation
Time to upgrade your fleet to the smarter, cleaner choice.
Who’s ready to go electric? 👇
ForkliftUpgrade ZeroEmissions

19/03/2026

Eid Mubarak 🌙✨

Across the Middle East, strong partnerships are the foundation of everything we build.

Today, I want to recognize and thank our partners and dealers whose trust, commitment, and performance continue to drive our momentum forward.

Together, we are not only growing — we are shaping the future of intralogistics in the region.

Wishing you and your families a blessed Eid filled with success, prosperity, and new opportunities.

StrategicPartnership MarketExpansion Intralogistics

08/01/2026

31/12/2025

Marking our first year as a publicly listed company (Stock code: 603194), EP 2025 is a Year of Collective Growth made up of many brilliant moments:
- In Vietnam and Turkey, We established new branches to serve our partners more responsively.
- We launched three dedicated product ranges: EP RED, EP GREEN, and EP PRO to fulfill specific needs of every customer from entry-level to premium.
- The revolutionary EFL 4th Gen Lithium Forklift became the final argument for ICE-to-electric transition,
- Over 500 global partners gathered in EP Hubei factory for our landmark 10th 11.11 Global Dealer Event.

We forged new connections across continents through regional exhibitions, and community victories multiplied as many key accounts achieved full electric conversion. From material handling to material moving, EP’s automation shifted from prototype to accessible solutions for everyone.

Thank you for being part of this journey. Witness the transformation and explore 2026 opportunities here. Let’s change the future together.

27/12/2025

When logistics reach its peak, performance can’t slow down!
In S.F. EXPRESS CO. LTD, XPL201 high-speed AGVs keep cross-docking operations fast, secure, and predictable, even as volumes increase.

With Sky Camera and LiDAR, operators simply position the pallet at the pick-up point. No calls, no scans, no manual job creation. XPL automatically identifies the cargo, generates the task and delivers it to the correct destination.

📦 Up to 1.9 million packets per day
🏭 30,000 m² of logistics operating area
⚡ Maximum capacity: 27,000 pallets/hour

The result? Robots keep packages flowing, while people focus on loading, unloading and exception management – a proven approach we’ve demonstrated in real-world logistics operations since 2020.

Merry Christmas to all of my friends around the world! ❤️❤️❤️ wish you a lovely season greetings ❤️❤️❤️
23/12/2025

Merry Christmas to all of my friends around the world! ❤️❤️❤️ wish you a lovely season greetings ❤️❤️❤️

Address

JBR
Dubai
15885

Opening Hours

Monday 09:00 - 17:00
Tuesday 09:00 - 17:00
Wednesday 09:00 - 17:00
Thursday 09:00 - 11:00
Saturday 09:00 - 17:00
Sunday 09:00 - 17:00

Telephone

+971505054353

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