13/10/2026
Strengthening the Smith Power Equipment management team! 😎
We are pleased to welcome Lucas Groenewald as National Sales Manager for Kubota South Africa.
Lucas brings more than 30 years of experience in the agricultural sector, with an extensive background in sales and marketing leadership, dealer network development and market expansion across Africa and international markets. He will oversee the day-to-day management and growth of our Kubota business, working closely with our team and dealers and reporting directly to Dennis van der Merwe.
We also congratulate Dennis van der Merwe on his promotion to General Manager: Agri & Construction.
Dennis will continue to have direct oversight of both Kubota and Deutz-Fahr, remaining actively involved in the leadership and strategic development of both brands. Lucas’s appointment strengthens Kubota’s dedicated operational leadership, while maintaining Dennis’s continued involvement in the business and support for our dealer network.
Welcome to the team, Lucas, and congratulations, Dennis!
📸 Pictured from left: Dennis van der Merwe, David Kelder (Managing Director) and Lucas Groenewald.