Yonex Badminton

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OUR STORY

By combining timeless Japanese craftsmanship and cutting-edge technology, Yonex has been giving players the tools they need to triumph on the court for over 60 years.

“There is nothing better than sharing a meal with friends and family.”After weeks spent competing around the world, thes...
12/06/2026

“There is nothing better than sharing a meal with friends and family.”

After weeks spent competing around the world, these are the moments they look forward to most.

Good food.
Familiar faces.
And time shared together.

Moments like these fuel what's next.

Their synergy on court comes from balance.Knowing when to focus.Knowing when to be playful together.Different personalit...
11/06/2026

Their synergy on court comes from balance.

Knowing when to focus.
Knowing when to be playful together.

Different personalities. One rhythm.

“There’s a lot of trust between both of us.”A connection they describe as Bubu (부부).On and off the court, they are still...
09/06/2026

“There’s a lot of trust between both of us.”

A connection they describe as Bubu (부부).
On and off the court, they are still one team.

Spend a day with and .wonhokim in Yongin.

Caught in blue and green.SUBAXIA, ready for takeoff in fresh colorway 👀Available July 2026.
03/06/2026

Caught in blue and green.

SUBAXIA, ready for takeoff in fresh colorway 👀
Available July 2026.

Throughout the week in Singapore, continued to push the limits.Some achieved new milestones, while others reaffirmed w...
02/06/2026

Throughout the week in Singapore, continued to push the limits.

Some achieved new milestones, while others reaffirmed why they are the benchmark of the sport.
 
No title comes easy, and we are always inspired by the determination it takes to get there.

Congratulations !! 👏🏼💙💚
Excited for what’s next.

Built for powerful takeoffs🏃💥Explosive movement, under control. , powered by GRPHT THRTTL technology.
27/05/2026

Built for powerful takeoffs🏃💥

Explosive movement, under control.
, powered by GRPHT THRTTL technology.

24/05/2026

A different View from every angle.
 
Behind the scenes of .

“Patience still grounds me. But now it works differently.  I step in earlier when I see the chance.I stay patient when t...
23/05/2026

“Patience still grounds me. 
But now it works differently. 
 
I step in earlier when I see the chance.
I stay patient when the moment isn’t there.
I attack when the rally changes. 
 
It’s a different way of playing the same game.
Less predictable. More complete.
 
And it’s only just beginning.”

“ความนิ่งยังเป็นพื้นฐานสำคัญของผมเหมือนเดิม
แต่ตอนนี้ ผมใช้มันในอีกแบบนึง 
 
ผมเลือกเข้าเกมเร็วขึ้นในจังหวะที่ควร
แล้วก็ยังนิ่งพอที่จะรอเมื่อเกมยังไม่เปิด
พอเห็นโอกาส ผมก็พร้อมเปลี่ยนจากตั้งรับเป็นบุกทันที
 
มันคือการเล่นเกมเดิม แต่ในรูปแบบที่ต่างออกไป
ไม่ใช่แค่เล่นให้อึด แต่ต้องเล่นให้อ่านยากขึ้นด้วย
 
และนี่ก็เป็นแค่จุดเริ่มต้นของผม”

“People have started to study my game. My endurance. My timing. The way I build a rally.  What used to feel instinctive ...
21/05/2026

“People have started to study my game. 
My endurance. My timing. The way I build a rally. 
 
What used to feel instinctive now feels expected.  
 
So I’ve had to go beyond it.
Away from what people already know.
 
The habits that brought me here are now the ones I have to break.”

“สิ่งที่คนเริ่มจับตามองมากขึ้นตอนนี้ คือสไตล์การเล่นของผมเอง
ทั้งเรื่องความอึด วิธีต่อเกม แล้วก็จังหวะการเล่น
 
อะไรที่เมื่อก่อนเล่นไปตามธรรมชาติ
 
ตอนนี้หลายคนเริ่มอ่านเกมผมออกมากขึ้นแล้ว
มันเลยเป็นช่วงที่ผมต้องพัฒนาตัวเองต่อ
 
ออกจากสิ่งเดิมๆที่คนเริ่มคาดเดาได้
 
วิธีเล่นที่พาผมมาถึงตรงนี้
ตอนนี้ก็เป็นสิ่งที่ผมต้องเริ่มปรับเหมือนกัน”

The picture of patience and calm.But growth never comes from staying comfortable. 
14/05/2026

The picture of patience and calm.

But growth never comes from staying comfortable.
 

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