11/18/2025
Today DeSimone unveils a new evolved visual expression of our brand—designed by Pentagram. It honors our roots and core values while expressing DeSimone’s forward-looking vision, creative agility, tenacious problem-solving, and focus on leveraging our interdisciplinary services for the betterment of humanity.
The distinctive, contemporary wordmark firmly embraces our past focus and strengths—like redefining urban skylines with the structural design of some of the most iconic and daring tall buildings around the world. It captures DeSimone’s longstanding reputation for trusted and personal client service, innovative structural engineering, technical excellence, and commitment to relationships.
But our new visual identity says even more—it reflects our dynamic global growth, strategic evolution, expansion into specialized services—and decades of rarefied independence.
Along with our new wordmark, we’ve launched a new website, desimone.com (designed by Sid Lee), and introduced a new tagline, “Bridging Science and Humanity,” that emphasizes one of DeSimone’s most valued core beliefs—that everything we do leverages science and technical expertise in service of humanity.
You can read our full announcement and description of the new visual identity here: https://www.desimone.com/newsroom/press-release-brand-announcement
Let us know what you think of our new visual identity and website in the comments!