Philosophy
Our brand started from a humble word, the Japanese word 'Ao'. It is the word for the color blue and green, a mix of both colors. From this front, the brand strives to solve two issues with a single solution, a single product. The first issue arises from the gym goer, he is the one who finds himself with a sweaty set of clothes but doesn’t have a special and appropriate looking bag to st
ore them without looking sloopy. He also finds a need to store his shampoo without getting in the way of his other items in his bag
The Second issue arises from the martial artist, he is constantly in practice but hard finds a bag big enough to store him uniform (Gi) and belt. He usually finds himself stuffing his sweat-soaked uniform into his duffle bag along with his other equipment resulting in an increasing stench and damage to his gears. Our goal is to invent a product that gives remedy to this two issues. A product that please both the gym goes and the martial artist. To provide a handy gym bag to house both sweaty clothes and belt or shampoo at the same time.
