22/05/2026
The story of our new visual identity…
When rebranding, we wanted to create a logo that encapsulated our rich heritage, whilst remaining modern, and in line with other Elta Group companies.
In the midst of change, there’s something comforting about the familiar... Our iconic blue isn't just a colour; it's our industry stamp and the impeller remains a vital part of our brand.
From the drawing stage to post launch, our logo has been on a journey. We hope you like it as much as we do.