19/04/2022
In 2022 we gave a brand new look to PT Fortuna Trading and Services company logo.
Fortuna is the Italian for luck, fortune or wealth.
And all these three words are embedded in the Chinese character Fu.
Fu, literally meaning auspiciousness, blessing or happiness, usually appears as a cultural symbol to express people's wishes for the coming new year. Yet, in the past, the character mainly meant luck and fortune, which also represented the unanimous hope of the society.
The tradition of pasting the character fu on walls, doors and doorposts has existed among the people for a long time, and is widely spread among Asia.
The new logo is a stylized version of the Chinese character Fu.