Smile Materials

26/08/2026

19/08/2026

Our next-generation recycled solid surface debuts at .

Come and discover the full collection, across multiple venues, throughout the festival.

Follow along on socials to see where we’ll be popping up 👀

31/07/2026

At GAIL's newest London bakery at Orchard Place, the design does a lot of quiet work – considered materials, natural light, and a layout that feels unhurried even when it’s busy. Running through the space is a long, oval bench in our Quarry material, curved and panelled, acting as a natural focal point for the room.

Quarry is made from 100% recycled and recyclable PET plastic packaging – a rich red shade that sets the tone, with a visual appearance that sits somewhere between lava and volcanic sediment, tonally reminiscent of the sea-soaked beach at Black Rock Sands. Lighter specks of the material’s former life glint through for added impact, a fiery surface solution that blazes a trail in what’s possible for organic-inspired commercial interiors.

Would-be waste, given a second life worth noticing.

Photography by Kat Antos-Lewis Photography.

20/07/2026

A few weeks back we welcomed the brilliant .defined to our corner of South Wales, to tell Smile’s story in moving image.

Our factory sits on the edge of one of the UK’s first Areas of Outstanding Natural Beauty. A wild coast path, shifting colours, views that stop you in your tracks. It’s the landscape that inspires many of our collection materials, and a daily reminder of why it’s worth protecting.

When it’s windy, it can literally take your breath away. And when it rains it can hit you horizontally. But you should see it when the skies clear.

South Wales doesn’t do halfway.

Final cut coming soon. Watch this space.

Image credits .defined 💚🧡

22/06/2026

3 Peaks.
24 hours.
57,000+ steps
1 small but mighty charity, The Old Mill Foundation, for whom we are over the moon to have raised over £1,700.
Incredibly proud of Team Smile today for completing the Welsh 3 Peaks challenge - we laughed, we cried; and now, we ache.

10/06/2026

Copenhagen is in full colour. Day 1 of 3 Days of Design 🇩🇰

Come find us .design, Gammel Dok, Strandgade 27B

26/05/2026

Circular hospitality just got a playbook. And we’re in it! ⁠
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Developed by Reassemble Studio together with The Sustainable Restaurant Association, the Sustainable Spaces Playbook is an industry-first guide to more circular, commercially viable hospitality fit-outs. Think responsible sourcing, low-impact materials, repairability and designing with end-of-life in mind.⁠
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At Smile, we’ve always believed discarded materials have huge creative potential, and it’s brilliant to see recycled surfaces recognised as part of the future of design-led hospitality interiors. Being part of this collective really does make us smile. ⁠
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Launch event at Tate Modern, Wednesday 3rd June!⁠
📍 Level 1 Members Bar, Blavatnik Building⁠
🗓 10am–12:30pm⁠
🎟 Free. Industry only. Limited to two spaces per business.⁠
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Hear from Chantelle Nicholson, Michelle Pollard-Smith and David Chenery on the panel too.⁠
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For on-site teams shaping hospitality spaces, including owners, GMs, designers, sustainability leads, procurement and landlords.⁠
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>>> Link in bio to register.

14/05/2026

we’re coming for you!

Spot us in and around Clerkenwell next week. See you there ☀️

09/05/2026

The sun rose on our training today. Our Welsh three peak challenge is in sight.