28/05/2026
34% of architects say cost prevents them from specifying solid surface, yet 37% go on to choose quartz instead, despite it being more expensive.
This challenges the long-held assumption that specifiers default to laminate when budgets are tight. In reality, many move towards higher-cost materials when they are perceived to offer greater value or prestige.
It highlights an important point. Decisions are not driven by cost alone, but by perception, procurement complexity and long-term value.
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