24/10/2026
One thing I think a lot of cleaning companies do is build silent resentment towards their own clients.
And the funny thing is, a lot of the time they’ve got nobody to blame but themselves.
Here’s what I mean.
You want to win a cleaning contract, so you undercut the competition. Or maybe you’re worried the customer will say no, so you quote the job cheaper than you know you should.
You win the job. Awesome.
Fast forward six months.
You’re showing up to clean the same property, doing the same amount of work, but now you’re frustrated because you’re barely making any money.
You’re working for pennies, and you’re starting to resent the client for it.
But the client hasn’t done anything wrong.
They agreed to the price YOU gave them.
Now, instead of taking your time and doing the job properly, you’re rushing through it. Maybe you stop wiping down certain surfaces. Maybe you skip a few details here and there. Maybe you start cutting corners because you’re pi**ed off that you’re spending three hours cleaning a property that’s barely putting anything in your pocket.
And who suffers?
The client.
The same client who hired you, trusted you, and agreed to pay exactly what you asked them to pay.
This is why I’m not afraid to price a job according to what it actually requires.
I’m not in business to be the cheapest cleaning company in Bury St. Edmunds. I’m in business to make money while providing a service my clients are happy to pay for.
I have expenses. I have overhead. I need to make a profit. I employ people and pay them properly, too.
None of that happens if I’m constantly trying to be cheaper than the next guy.
And here’s something else.
If I undercut another company just to win a job, I’m ultimately undercutting myself.
I’d rather lose a cleaning contract because someone thinks I’m too expensive than win one at a price that makes me dread showing up six months down the road.
Because that’s not fair to me, and it’s certainly not fair to the client.
Charge what you need to charge to do the job properly. And if the customer says no, that’s okay.
Not every job needs to be your job.
