CrossFit Affiliates

CrossFit Affiliates CrossFit affiliation is an Internet-based, grassroots movement by CrossFitters who wanted their own local CrossFit-equipped gyms, trainers and communities.

From the beginning, the CrossFit movement has provided an alternative to the prevailing commercial gym establishment and its signature "big-box," machine-based, bodybuilding approach to fitness. We promoted the ethic and aesthetic of the garage gym in large part to provide a home and refuge for our more athletic programming, which couldn't find quarter in the commercial gyms. CrossFit is not a fra

nchise and never will be. Our affiliates constitute a confederation of legitimate fitness practitioners united around constantly varied, intense, functional exercise and pooling reliable resources under the CrossFit name. Today, with over 13,000 affiliates worldwide, we see ourselves as part of a larger war between the methods, outcomes, and principles of big-box franchises such as the Gold's, Bally's, and 24-Hour Fitnesses and those of our small-box facilities. CrossFit affiliation is an Internet-based, grassroots movement started by CrossFitters who wanted their own local CrossFit-equipped gyms, trainers, and communities. It has become a call to all who really care about fitness to get the car out of the garage, pick up some dumbbells, a barbell, a few plates, a pull-up bar, and some rings, and try the Workout of the Day. Inviting a friend to participate compounds the experience. Keep it up and before long you'll need a bigger space. Write us an essay (application), license a name, set up a website, send us photos and you become part of the growing community of CrossFit affiliates.

02/09/2026

Edgar’s “Why”

📍.Tribu
🇲🇽 San Luis Potosí

31/08/2026

Straight talk.

This month’s affiliate perks are live! Get 15% off Pasture Provisions, a free year of GOWOD Premium, and $500 from Ramp....
28/08/2026

This month’s affiliate perks are live! Get 15% off Pasture Provisions, a free year of GOWOD Premium, and $500 from Ramp.

Head to the Affiliate Toolkit, grab your code, and start saving.

The next Affiliate Owner Town Hall is this week, and we’re excited to share that CrossFit CEO Bruce Edwards and CrossFit...
24/08/2026

The next Affiliate Owner Town Hall is this week, and we’re excited to share that CrossFit CEO Bruce Edwards and CrossFit Head of Brand Nicole Carroll will be joining to share some updates about the future of CrossFit.

See link in bio to register and submit questions ahead of the Town Hall!

24/08/2026

Vanguard CrossFit started in a garage and has grown into a thriving, permanent home for an entire community in short order.

For owner Lauren Russell (CF-L3), opening an affiliate means creating a lasting legacy and showing her daughters that dedication, passion, and strong leadership can build something meant to endure for generations.

The 2026 CrossFit Community Cup is upon us! We’ve added customizable design templates to the Affiliate Toolkit so you ca...
05/08/2026

The 2026 CrossFit Community Cup is upon us!

We’ve added customizable design templates to the Affiliate Toolkit so you can build momentum without having to design graphics from scratch.

What’s included:

* Poster Templates: Print-ready flyers for your lobby or whiteboard.

* Story Templates: Ready-to-use graphics for Instagram.

* Schedule Templates: Editable workout breakdowns where you can add your own dates, times, and affiliate logo.

See link in bio!

25/07/2026

Last night’s appreciation party, presented by was a good reminder of what happens when owners and coaches get together.

Good conversation, a few laughs, and a simple reminder that none of us are doing this on an island.

24/07/2026

owners hit the SAP Stadium floor for a partner workout presented by Wodify, joined by the Demo Team and led by CrossFit Seminar Staff.

Dave Castro made an appearance and the event ended with a marriage proposal.

What a way to start off the morning!

24/07/2026

Thanks to all who attended the Owners and Coaches Conference, presented by Best Hour of Their Day. The energy was high, connections were made, and we can’t wait till we meet again!

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