“Entire sincerity without cease, Large and substantial reaching far”
“Entire sincerity without cease, Large and substantial reaching far” comes from Chapter 26, The Doctrine of the Mean.“Hence to entire sincerity there belongs ceaselessness. Not ceasing, it continues long, it evidences itself, it reaches far. Reaching far, it becomes large and substantial. Large and substantial, it becomes high an
d brilliant. Large and substantial, that is how it contains all things. Reaching far and continuing long; that is how it perfects all things. So large and substantial, the individual possessing it is the co-equal of Earth. So high and brilliant, it makes him the co-equal of Heaven. So far-reaching and long-continuing, it makes him infinite.” The core of “Entire sincerity without cease, Large and substantial reaching far” reflects in the honesty. The basic concept of Zealous’ culture
Under the heads of the core concept, a strong system of values is formed, which can be divided in to four parts:
The standard of value
First, honesty. Honesty, including the good faith, standard and transparent, is the fundamental point of Zealous. Second, morality and intelligence. It means “having both excellent morals and professional competence ,virtue for first”. This is the life, development and achievements of Zealous. The standard of virtue
Third, fairness, impartiality and transparency. It refers to realizing the fair, impartial and transparent order in aspects such as production, operation management through institutional guarantee and democratic supervision. Forth, politeness, decorum, integrity and the scene of shame. They are four dimensions and were given new conception in the new century middle period. “Zealous” takes them as business ethics and code of conduct. The standard of ability
Fifth, gratitude, modesty, altruism, selflessness and improvement. It means that everyone in Zealous should have 5 regular mentality. Sixth, learning, thinking, hardworking, diligence, assiduity and thrift. This is core of workforce capability. The quality of enterprise
Seventh, social credibility, cultural tolerance, organization’s cohesion, overall control, team impetus, independent innovation, brand leadership. It belongs to the ability of Zealous. Eighth, loyalty, righteousness, modesty, perseverance, self-discipline, assiduity and improvement. It demands workers in “Zealous” to own qualities above mentioned. What above mentioned are concentrated expressions of the standard of value, the standard of virtue and the quality of enterprise. Based on this, “trust management” and “layer-management ” are put forward and develop further. This new management concept emphasizes self-discipline and professionalism. When people conduct themselves according to the standard advocated by Chinese traditional culture, they are also demanded to handle affairs on the basis of rules supported by western management concept, so as to combine Chinese and western culture and realize the goal of Chinese doing a world-class enterprise.
