T1 Agency

01/12/2023

📣A New Era for T1 📣

We are thrilled to announce our new President & CSO, Nithya Ramachandran .nith.ya as well as our new General Manager, Liz Rose !

Nithya believes in the power of a great story and that brands must be passionate, purposeful, and human. She is focused on unleashing the potential of people, breaking down every preconceived notion that the agency world may have held.  
 
Liz has spent the last five years at T1 leading the incredible teams who support the agency’s key clients including Dairy Farmers of Canada and Esso, as well as building the agency’s network. 
 
Stay tuned because 2023 is going to be a good one     

12/21/2021

We are rounding out the year with a great new group of T1'ers! Help us welcome Samantha Bisnaire, Account Manager, Devin Gray, Account Director, Ryan Pasquale, Sr. Manager, Sponsorship Strategy, Mike Kutti, Manager, Sponsorship Strategy, and Nikita Chandiramani, Account Manager!

12/16/2021

Mark Harrison, Founder of T1, will be speaking at BBPA's Community Space Financial Literacy Program on December 18!

The Community Space program shares various aspects of financial literacy with the Black community. Saturday's topic is "Business of Entertainment!" featuring Mark, Roger Mooking, Food Network Chef, and Divine Brown, award-winning recording artist, hosted by Roderick Brereton. Register at http://ow.ly/zcC650HcwMQ.

11/30/2021

For many, GivingTuesday is unique because it’s a time when we a) expect to hear from our favourite charities and non-profits, and b) expect to hear from the people and companies that support them. Though charitable giving has been down in Canada during the pandemic, and more than 4 in 10 charities are still facing declines (Imagine Canada), donations on GivingTuesday continued to see year-over-year growth in 2020.

If you are one of the many brands planning to invest once again on , how can you cut through the noise? What is that one bold action you can take that lifts your non-profit partners and your brand? Here are some insights from Caela Berry, Director, Sponsorship Strategy, Nonprofits at T1.

1) Start with an image shift. Take a moment to do a reality check about the role your brand plays in solving the world’s problems. Farm for dissent and ask your partners for help in reshaping your purpose-driven brand.

2) Be bold. Commit to a long-term relationship and investment in your non-profit partners. Build your community investment plan strategically, leveraging technology, insights, and experts in social innovation to build your sponsorships. Work with your partners to form solutions to social problems. Innovation often starts with a simple idea on how to change, how to improve, and how to solve. It’s about more than just what you invest, it’s how you invest.

3) Build trust. When working in community, as many charities do, trust is currency. Trust that charities are experts in the problems they are trying to solve and let them determine how to best allocate resources. Trust is imperative to their progress, and yours. Work with them to construct strategic, integrated partnerships that build your brand, and theirs. Let them scale and innovate. Let them attract the best minds. Let them change the world. At the end of the day, you can feel confident knowing that your brand is committed to having positive, sustainable social impact.

11/10/2021

The Anne Marie D’Amico Foundation (AMDF) has committed to raise $1M for the North York Women’s Shelter. We are honoured to support the D’Amico family with their annual fundraiser, The Turtle Project ‘A Celebration of Inner Strength,’ taking place on December 3rd. Funds raised will support the good work they are doing to create a world where women and children may live free of violence. Learn more and support the Turtle Project here: http://ow.ly/XBTI50GKCi6

10/28/2021

Welcoming a few new members to the T1 Team!

Say hello to Nandini Ramachandran, Director, Marketing & Communications, Andrew Kebalo, Producer and Neena Sulifa, Account Executive!

10/26/2021

MLB has been ahead of the curve for years on digital live streaming technology with the development of industry leading BAMTech. But to make every day content more accessible to fans and sell their stars to the public, MLB has recognized the need to do more outside of their broadcasts.

MLB has long been criticized for not promoting their superstars as strongly as other leagues like the NBA, but with a crop of young, energetic stars entering the sport, MLB is making some big moves to bring these new faces to your screens in a few ways:

• Putting more content in the hands of players to share on their own social channels. This lets the public get to know who these superstars really are behind the curtain. This type of content from beyond the broadcast has been an industry boon with the use of Live Content Correspondents (LCC) working for the teams, which started with the Live Content Creator Program first created by MLB

• Becoming less strict on shutting down fan made videos and GIFs by embracing any engagement as good engagement

• Building a strong MLB NFT brand launching October 26th, granting the ability to profile superstar players to a whole new market around the world

10/22/2021

We are proud to announce the launch of "Sport Sponsorship Insights," a new book co-written by T1's Founder & CEO Mark Harrison, alongside T1 Partner Consultant Norm O'Reilly and Gashaw Abeza, Assistant Professor at Towson University.

Learn more about the book and purchase a copy here: http://ow.ly/YaEh50GweH0

10/20/2021

Say hello to our newest T1'ers!

We're excited to welcome Michael Astle, Digital Communications Coordinator, Caela Berry, Director, Sponsorship Strategy, Daria Vigonnaia, Talent Acquisition Coordinator and Stephanie Peters, Digital Strategist to the team.

10/14/2021

Over the pandemic, NHL teams and sponsors have been challenged to connect with fans in new and innovative ways. With the start of the 2021 season, what should brands consider as the NHL welcomes people back into arenas?

Here are some key points for how brands can take 2 steps forward and not 1 step back:

1. Content is King: Over the last two years, fans have been able to enjoy seeing player personalities through more intimate content. From live streams to behind-the-scenes content series, players seem more human to fans than ever before. As fans flood back into seats, brands and teams must not lose these bonds formed between athletes and enthusiasts.

2. Are T-Shirt Cannons Enough?: When competing with the digital world, along with many other options for entertainment, how will hockey stand out? Games need to become a destination you can’t experience from the couch. Consider markets like Vegas and Nashville, with live performances and engagements beyond the game. Brands have an opportunity to step it up and bring fans a more elevated experience, driving fans into stands time and time again.

3. Fans Care, So Should Brands: The final consideration goes well beyond the ice. Throughout the pandemic, brands that have won are those that show how much they care. Those who have supported calls for equality, gratitude for frontline workers, and calling for a greener society. Post-pandemic, these are not issues that will go away. These topics are becoming more and more engrained in hockey, with the formation of the Hockey Diversity Alliance, adidas integration with Parley Ocean Plastics, player programs like the Marner Assist Fund, or one-off events like MLSE’s donation of game tickets to frontline workers.

09/29/2021

LAST CALL! Take the Canadian Sponsorship Landscape Study today and help inform the most comprehensive study of the scope, scale, and trends of Canada's industry.

Survey closes Oct 1st! http://ow.ly/1oCm50GiPOC

09/28/2021

The Anne Marie D’Amico Foundation has been raising funds for a new community hub for the North York Women’s Shelter and have just announced that it will be named in honour of Anne Marie, one of the 10 people killed during the Yonge Street van attack in 2018. T1 has had the honour of working with the Annie Marie D’Amico foundation over the past year. Read more here:

The brother of van attack victim Annie Marie D’Amico says his sister would be thrilled to see that her name will now be permanently linked to a one-of-a-kind community hub aimed at helping women and children escape violence and get a fresh start.