11/06/2026
Ferrari is taking a different approach with its first EV.
Instead of pumping fake engine sounds through the speakers, the new Luce amplifies real vibrations from its electric motors and drivetrain, creating an authentic soundtrack unique to the car.
Ferrari says six years of development and 40,000km of testing went into giving the Luce its own voice, proving EV performance cars don't need to imitate a V8 to be exciting.