Defy Design

29/05/2026

Who would have thought? What started as a small beginning has grown into something we’re truly proud of. DEFY is now a full-service solution for product design and circular innovation - and it wouldn’t have been possible without the trust and enthusiasm of our incredible clients, collaborators, and team.

We’re reshaping the way recycled products fit into the spaces around us. Driven by community support, rigorous research, and a commitment to constant improvement, our mission is simple: to make recycled plastic and sustainable materials the uncompromising choice in every project.

Thinking of specifying rHDPE? Looking to add a unit product to your existing range, or explore something entirely new? Our team of talented designers is ready to help bring your vision to life.

Get in touch - [email protected]
Request our material specification sheet, latest look book, or fabrication guide.

07/12/2023

Shop our serving platters made from 100% recycled food grade plastic!

Serve up your latest food creation on our 100% recycled food grade plastic serving platters! The perfect centerpiece whether your entertaining friends, picnicking in the sunshine or having a selfcare night in. The large serving platter is great for larger groups, pizza’s or whatever you’ve cooke...

05/12/2023

These bad boys are flying off the shelves 🚀

We are so happy you guys are loving these as much as we loved designing and making them! It’s always great seeing recycled plastic go to a good home and stay out of landfill!

Remember as with all our products, you can return any Defy made product that has been damaged or is heading to the bin (we can’t imagine why that would be 😉) can be sent back to us for recycling!

15/11/2023

Word around town is that Santa’s gone sustainable 😱 but just in case, we got a few sustainable options for under the tree!

We have limited tock available, so get in quick before Santa shows you up 🎁

As always link in bio ✨

02/11/2022

Recycled goodness happening at the freshly opened store in Fitzroy, Melbourne 👀

This retail counter-top was made using milk bottles, lids and other every day single-use plastic items that might end up in your curb side bin!

Made in collaboration with 🤝

Photography by:

20/10/2022

Beautiful shot taken by of the trophies we manufactured using compression moulding.

A whopping 1 tonne of plastic waste was diverted from landfill for this project alone ♻️

Congratulations to all the winners 🍾

18/10/2022

If you’ll be at the today keep an eye out for the lanyards we manufactured!

13/10/2022

A rare sighting of our founders, Will and Sam on camera together!

We collaborated with an inspiring team of designers and thinkers to manufacture 1000 of the newly designed Good Design Award Australia trophies. After following journey for many years, we’re honoured to now be apart of their story by bringing their new trophy to life.

These trophies are an excellent example of how we easily we can put the principles of the circular economy into action. Using a super strong double sided tape, these trophies are designed to be recycled at their end of life.

To create a circular economy for plastic we must:

1. Eliminate ➡️ Eliminate all problematic and unnecessary plastic items.

2. Innovate ➡️ Innovate to ensure that the plastic we do need are reusable, recyclable or compostable.

3. Circulate ➡️ Circulate all plastic items we use to keep them in the economy and out of the environment.

Trophy Design:
Packaging Design:
Aluminum fabrication: Bespoke Aluminium Pty Ltd